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pr it

Fuse Fridays – Let’s just PR it?

  I’ll never forget the day my careers councillor told me I was perfectly suited for a career in PR. I thought you’re right, I…

smartphone

Why app engagement must be personalised

Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere…

Lee-Ramsay-Chief Strategy Officer

OMD appoints Chief Strategy Officer

LEE RAMSAY JOINS OMD AS CHIEF STRATEGY OFFICER OMD have today announced the appointment of Lee Ramsay to the role of Chief Strategy Officer. OMD,…

radio

RADIO SURVEY RESULTS #2 2016

The second Radio Survey Results for 2016 are in and Hamish and Andy (Drive) continue to dominate (18-39) in all markets except Sydney, where there is…

Inspired 1

Inspired?

Drone-Inspired GoPro Case Takes Selfies to New Heights The GoPro has re-imagined the way we are able to film video and take photos by giving…

Inspired 1

Inspired?

Virtual reality utility is broader than just games With virtual reality (VR) burgeoning this year and development spearheaded by gaming and tech companies such as…

influencer-viral-marketing

But, will it go viral?

  Is viral content all it’s cracked up to be?  In this opinion piece, OMD’s Head of Fuse and Word Melbourne, Anjana Mani, looks at…