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Digital Bytes

  BREAKING NEWS Microsoft buys Minecraft: what does this mean for the gaming community? On September 15, Microsoft confirmed they have bought Minecraft, the Stockholm-based…

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Fearlessly telling the truth

Yesterday morning, a few of us were kindly invited by our lovely sister agency, PHD, to attend a discussion with David Pemsel, Global Deputy Chief Executive…

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Are values important in the media industry?

Last week I attended the National Student Leadership Forum in Canberra, a 4-day conference exploring faith and values and the fundamental role they play in…

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Learning your lines

Many years ago I met a potential facilitator in Melbourne, who was an experienced trainer and presenter. Turned out his main gig was acting, but…

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OMD Best Place To Work in Australia

OMD are very pleased to announce that for the sixth year running they have been included in the ‘BRW Best Places to Work 2014’ listing,…

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A brand is not an experience

Experience has been one of the most popular buzzwords in the strategic communications industry in recent years. However, having a brand experience is not something…

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Who ate all the cookies?

Do you ever get the feeling that in media land there is too much cake and cookies…? It’s like publishers are sending in daily air…

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Be deliberate about who you are

The concept of having personal brand may seem like full on corporate speak to many. But push past the preconceptions and the reality is that…

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Digital Bytes

BREAKING NEWS Apple Investors shrug off icloud hacks Apple has maintained that their security systems are not to blame for the recent iCloud hacks. Rather,…

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Rent-a-celeb

Celebrity endorsement. It’s not a journey. Every journey ends, but they go on. Money turns over and they bank roll it. Careers disappear, dreams fade….

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Be willing to argue

Patrick Lencioni’s model of the 5 dysfunctions of teams is rightly a must read book for all teams. At the bottom of his pyramid sits…