Posted on April 12, 2013

Facebook Announces Facebook Home

by OMD Said

The following post comes courtesy of Resolution Media, an Omnicom Media Group company. For more information visit www.resolutionmedia.com.

Background

Long rumored to be building a Facebook mobile phone, Facebook upset this expectation on April 4th with the announcement of a new mobile application they are calling Home. The app, which will initially be available only for select Android models, adds a slew of new and noteworthy features to the native operating system. New features include the replacement of the phone’s lock-screen with…

Posted on February 13, 2013

Google’s ACCC victory raises questions for brands

by Dan Robins

Last week saw Google win its on-going trademarking case with the Australian Competition and Consumer Commission (ACCC). As in recent cases across the world, such as the UK’s Marks & Spencer vs Interflora, the question has been around whether brands are misleading consumers when they show their ads on searches for competitor brands, and crucially, if Google as the intermediary is responsible for the (potentially) misleading activity.

The Australian High Court ruled in Google’s favour, putting the pressure on advertisers to marshal other…

Posted on February 11, 2013

Allstars slow off the blocks

by Alex Lithgow

The much publicised launch of The Block: All Stars on Monday night drew 960,000 TTL PPL throughout the metro markets. By no means poor ratings, but with this being the season premiere of possibly Nine’s second biggest franchise of recent times (behind 2012’s ratings phenomenon, The Voice), the fact that the show failed to crack the one million viewers mark means the first night’s ratings were less successful than hoped. However, unlike Excess Baggage, Nine’s disastrous but heavily promoted new offering at the…

Posted on February 8, 2013

This Week in Digital

by OMD Said

Twitter’s ambitions in the Social TV arena signalled by acquisition of TV analytics firm Bluefin Labs.
Facebook are also on a shopping spree with a rumoured buyout of Atlas, Microsoft’s adserving business.
Amazon announce launch of virtual currency, Amazon Coins, to buy apps and virtual merchandise sold in games.

Coles use social media to enter milk pricing debate.
Australians are moving to 4G in droves as Telstra announce 1.5m devices sold.
Let’s hope

…

Posted on February 8, 2013

Google Enhanced Campaigns: Focus on the User, Not the Device

by Dan Robins

You may well have heard and read about the highly publicized updated from Google this morning which, though announced today, is due to roll out over the coming weeks and months. The short version is:

Pros

No longer separating campaigns by desktop/tablet/mobile, saving time and complexity
Desktop & tablet to be merged, with mobile targeting being given a bid multiplier
New option to bid up / down by location (proximity bidding)
No more targeting mobiles by specific device, Google knows whether to

…