2018 Radio Survey Results #3

It’s the third radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:

Sydney

  • Once again 2GB remains the top station in Survey 3 across P10+ M-F BMAD. The position was further consolidated with a 8% increase SOS.
  • 2Day FM has made impressive gains across TTPL, P16-39 and P25-54, suggesting the recent talent changes are appealing to audiences of all ages.
  • NOVA 96.9 continues to struggle across all demos. Against P16-39 M-F BMAD, NOVA has fallen to #3, behind KIIS 1065 and 2Day FM. Expect marketing efforts in the coming weeks to drive listeners back to the network.
  • Across Digital Radio, ARN’s Edge made impressive gains across TTPL (+51% SOS) and P25-54 (+112% SOS).

Melbourne

  • As with Survey #1 and Survey #2, HIT101.9 have dominated the key dayparts (breakfast and drive) against our recorded demographics, indicating the talent shifts were the correct move for the network. This excludes TTPL against Breakfast where 3AW continues to lead.
  • GOLD104.3 had a strong listenership increases across TTPL (11% SOS, 28% YOY), the strongest result of all networks excluding newcomer MACQUARIE SPORT which saw a 61% increase SOS off an extremely low base.
  • OLDSKOOL HITS was the DAB+ station of choice for TTPL, narrowly beating COLES for the top spot. The same was true for P2554 where the station saw 75% growth, while COLES saw a decrease in listenership of 20% SOS.

Brisbane

  • NOVA is back on top in breakfast across all demos with the only growth SOS in TTPL of the major stations.
  • The newly rebranded Macquarie Sport 882 (formerly Talking Lifestyle 882) has seen significant growth SOS across all demo’s for the new Drive program Drive with Mark Allen and David Schwarz.
  • After losing the Drive top spot to HIT105 in P16-39 last survey, NOVA has taken it back and continues to dominate Drive across all demo’s with the seemingly unbeatable Kate, Tim and Marty.
  • HIT105 consistently has come a close second to NOVA for P25-54 for Drive – demonstrating that Hughesy and Kate have won a solid share of the Brisbane Drive audience, but are yet to beat the 11 survey strong number one team Kate, Tim and Marty.

Adelaide

  • NOVA 91.9 dominated drive with Kate, Tim and Marty keeping audiences engaged across TTPL P25-54 and P16-39.
  • Despite listener decreases across P16-39 and P25-54 in BMAD, MIX 102.3 saw success in breakfast against TTPL and P25-54, with Jodie and Soda taking out the top spot for Survey #3 in that daypart.
  • DAB+ results against TTPL saw Coles Radio remain the strongest Breakfast and BMAD performer, but ARN’s The 90’s won Drive this survey- bumping  SCA’s Buddha Hits aside.
  • Digital listeners against P25-54  preferred TripleM Modern for breakfast and ARN’s The 90’s Drive. Coles Radio still won M-F BMAD against this demo with a 103% growth (off a low base).

Perth

  • 96FM’s Breakfast hosts Paul and Lise are resonating well, as listenership is up +27% SOS across all key buying demographics. This is great result for the newly appointed 2018 talents.
  • The Drive timeslot for P16-39 is a competitive space with NOVA 93.7 and HIT 92.9 rivalling one another for first place. NOVA’s Drive host Kate, Tim and Marty have had an extremely successful survey up +21% SOS landing them in the top position.
  • Perth local station 6PR pulled in ahead of HIT 92.9, sitting third in Breakfast against TTPL. The positive growth SOS and YOY against P25-54 and TTPL have been driven predominately by their Drive show – Perth Live with Oliver Peterson.

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