2018 Radio Survey Results #5

It’s the fifth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:

Sydney

  • 2GB remains the top station in Survey 5 across TTPL M-F BMAD despite a slight -2% decrease SOS.
  • It’s worth noting that 2DayFM have seen a significant drop in numbers for TTPL M-F with an overall -20% drop SOS. This is largely driven by the Breakfast show with Em, Grant and Ed; with Em Rusciano who claims she is not suitable for the breakfast slot.
  • NOVA 96.9 has seen increases SOS across all demos M-F BMAD, up +2% against P16-39 and +8% against P25-54.
  • Across Digital Radio, The Edge is still the preferred station for TTPL with a strong +21% increase SOS; and Buddha Hits gaining #2 position with a strong +86% SOS.

Melbourne

  • 3AW continues to remain in the top spot for Total People, slightly down -4% SOS and -8% YOY.
  • Whilst HIT 101.9 FM have had a slight decrease in listenership versus Survey 4; down -9% for P16-39 and -4% for P25-54, they still remain number one FM network. Which we expect this to continue for the rest of 2018.
  • NOVA100 has had some improvements for P25-54, up by +3% versus Survey 4; Kate, Tim & Marty in Drive was up by +1%, with Chrissie, Sam & Browny up by +8% SOS in Breakfast.
  • Old Skool Hits took out the top spot against Total People for DAB+, up by +2% SOS. Old Skool Hits was also the top station for P16-39 and P25-54.

Brisbane

  • A surprise for the Brisbane market, NOVA 106.9 Ash, Kipp and Luttsy have lost top breakfast spot across all demo’s for the first time this year, down SOS in all demo’s. Kate, Tim and Marty continue their Drive stronghold for NOVA.
  • This survey is the first since Terry Hansen left 97.3 Breakfast, who was a 15 year veteran of the program. 97.3 has seen growth in Breakfast across all demo’s with 97.3 FM newcomer Mike van Acker –up +30% SOS for P16-39
  • The new format of Macquarie Sport 882 has lost appeal with listeners, down -30% P25-54, -71% P16-39 & -12% TTPL in BMAD M-F.
  • Coles Radio holds its spot as the DAB+ station of choice for M-F BMAD TTPL, up +11% SOS. Other DAB+ stations that have seen growth include: Edge, NTS, Oldskool Hits and MMM Greatest Hits.

Adelaide

  • MIX 102.3 continues its hold on the top spot in Adelaide across Total People, up by +4% SOS and a massive +30% YOY. This was due to a +5% increase in their Breakfast timeslot with Jodie & Soda.
  • NOVA 91.9 took the top spot off HIT 107 for P16-39, up by +5% SOS.  Whereas MIX 102.3 performed well with Will & Woody  up by +19% SOS in Drive.
  • 5AA has had significant growth across the whole network for Survey 5, with P25-54 up by +91% SOS and P16-39 up by +18%. This is due to strong audiences with their AFL coverage.
  • Coles Radio was the top digital station for DAB+ against Total People for BMAD, whilst ARNs The 90’s took out the top spot for both P16-39 and P25-54.

Perth

  • SCA’s Hit 92.9 has seen strong growth against the younger demo, with increases across Breakfast, Drive & BMAD. The largest increase of +23% in Breakfast can be attributed to the new hosts Heidi, Xavier & Ryan who replaced Will & Woody after they defected to ARN’s KIIS FM late last year.
  • Across the digital stations, TripleM Classic Rock saw a sizable audience increase of +86% in Drive for P25-54. Although listenership is still relatively small, this growth proves that DAB listening is on the rise. We expect this trend to continue as digital radio continues to gain momentum.
  • While ABC Perth held onto the #1 spot overall as the top AM band, Macquarie owned 6PR’s Steve Mills & Basil Zempilas pipped them to #1 for Breakfast. Demonstrating the support for local talent in Western Australia.

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