2018 Radio Survey Results #6

It’s the sixth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:

Sydney

  • 2GB remains the top station in Survey 6 across TTPL M-F BMAD with a significant +16% increase SOS. This is largely due to the lead up to the footy finals.
  • It’s worth noting that 2DayFM has seen an increase of +13% TTPL from Survey #5. This comes after Em Rusciano’s sudden departure who has now been replaced by the evening show host, Ash London.
  • The Smooth network has seen increases in TTPL in BMAD M-F. It’s worth noting that this has been their highest average audience since Survey #6 in 2017.
  • Kyle and Jackie O’s, KIIS 106.5 continues to dominate in the breakfast slot for P16-39 & P25-54 in BMAD M-F while Nova 96.9 continues to dominate Drive

Melbourne

  • 3AW continues to remain in the top spot for Total People, remaining flat SOS but decreasing by -10% YOY.
  • Coverage of the AFL and NRL finals series saw listenership grow on SEN. As a sports radio network, we predict that their 32% SOS growth will drop off slightly in Survey 7 despite their being two key games in the first week of the survey period.
  • HIT101.9 has dominated the key dayparts (breakfast and drive) against P25-54 and P16-39, a consistent result with Fifi Fev and Byron, and Hughesy and Kate resonating with listeners.
  • GOLD 104.3 also experienced good results against P25-54 and P16-39, up 16% and staying level SOS respectively.

Brisbane

  • Across Drive in Brisbane, NOVA 106.9 has seen growth while Triple M 104.5 has lost audiences, down SOS in all demographics. These results turn the previous survey’s results on its head where the two stations’ fortunes were reversed.
  • NOVA saw gains in this survey largely made up in Drive, Evening and the weekend, with the station’s Drive show featuring Kate, Tim Marty increasing +8% SOS amongst TTPL.
  • The new format of Macquarie Sport 882 has continued to see a loss of appeal with listeners, down -56% TTPL and -85% P25-54, both M-F BMAD. Interestingly, amongst P16-39 the station has actually seen a +11% increase SOS.
  • In Breakfast, HIT 105’s morning show featuring Stav, Abby and Matt retained its’ Breakfast crown seeing the biggest increase of +9% amongst P16-39 in this timeslot.

Adelaide

  • CRUISE 1323 had a strong result with SOS growth across Breakfast, Drive and BMAD, against P25-54, P16-39 and Total People.
  • MIX 102.3 remained a top performing station despite an average decline of -14% across M-F BMAD against all key demos.
  • People 16-39 Breakfast and Drive top 3 stations stayed the same SOS, as did Drive for P25-54, indicating that audiences are remaining loyal to their favourite networks.
  • NOVA saw declines across all key dayparts, and all key demographics both SOS, and YOY. This is the first time we’ve seen declines from them YTD. This could be listeners shifting across to stations with more of an uptick.

Perth

  • MIX 94.5 has cemented it’s top spot amongst TTPL seeing a +2% increase in BMAD. Looking at Drive however, NOVA 93.7 has kept its crown here demonstrating the continued success of the national Drive show with Kate, Tim & Marty in particular.
  • NOVA 93.7 FM has maintained its lead in Breakfast, despite a 0.4 point drop in audience share. The station’s Breakfast team of Nathan, Nat & Shaun finished on 14.6% audience share, ahead of rival Mix 94.5 FM’s Clairsy, Matt & Kymba, who climbed 1.3 points to 13.9%.
  • On the AM band, despite falling in Breakfast, 6PR rose above ABC Perth in Drive taking the #1 spot here. 6PR saw the biggest increase SOS in Drive at 1.04% amongst TTPL. This growth can be attributed to the continued popularity of Oliver Peterson in Western Australia in this key daypart.

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