2018 Radio Survey Results #8

It’s the eighth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:

Sydney

  • 2GB remains the top station in Survey 8 across TTPL M-F BMAD despite their decline of -10% SOS. The decline could be contributed to a lot of controversy surrounding host Alan Jones over the past months.
  • WSFM have improved SOS across breakfast with Jonesy & Amanda (+20%), drive with Jason Staveley (-8%) and M-F BMAD for TTPL (-3%).
  • It’s worth noting NOVA has seen an increase in all dayparts across all demos. This is likely due to their special summer line-up for the holiday period.
  • In DAB+ results, Buddha Hits has seen a massive improvement, with the highest point score, taking over the #1 position from Edge.

Melbourne

  • Despite being the top performer against P16-39 and P25-54, HIT 101.9 has moved into 2nd place against Total People, with 3AW now owning Breakfast and Drive. 3AW’s increase is not the result of HIT 101.9 losing share, but 3AW drawing audiences from SEN.

  • SEN’s have reported significant declines against total people, -18% SOS and -5% YOY. These declines have been consistent since Survey 6 and are the result of there being no AFL or NRL to boost ratings.
  • TRIPLE M’s Breakfast has reported significant increases against key demos, up 70% against P16-39 and 26% against P25-54. This is a result of Eddie McGuire, Luke Darcy and Wil Anderson resonating well with audiences and stealing share from SEN.

Brisbane

  • TRIPLE M have once again had a strong survey solidifying their ranks in the top spot against TTPL M-F BMAD, with a +37% increase in audience YOY, increasing their lead by +19% SOS.
  • TRIPLE M’s success has also been maintained in breakfast, with a +20% increase SOS and monumental +45% YOY growth with TTPL. The Big Breakfast have been hugely popular so we’re expecting to see movement in 2019 as The Moonman moves on and his replacement comedian Nick Cody steps into his shoes.
  • Across Drive, NOVA’s Kate, Tim & Marty have worked hard to gain back +11% SOS against TTPL to reclaim the #1 spot from HIT105’s Hughesy & Kate. HIT were down -7% SOS slipping back into #2 followed by TRIPLE M who have seen +11% growth SOS, another great result for the station.

Adelaide

  • Of the major networks, CRUISE 1323 have once again reported the strongest SOS result with +5% growth across TTPL M-F BMAD. This was followed by NOVA 91.9 which reported +2% growth, while all other networks reported declines.
  • P16-39 saw no changes in the top spots across Breakfast and Drive, suggesting that NOVA 91.9’s Dylan Lewis and Hayley Pearson are resonating well with this demographic.
  • MIX 102.3 have dominated against P25-54, taking the top spot across M-F BMAD, Breakfast and Drive. This is the result of NOVA 91.9 and TRIPLE M reporting significant SOS declines, with NOVA 91.9 down -21% across Drive, and TRIPLE M declining by -31% across Breakfast.

Perth

  • The final survey of the year has seen SCA’s MIX 94.5 finish ahead of NOVA’s 93.7 after fluctuation at the top throughout the year. Overall MIX 94.5 finished with a 14.8% share amongst TTPL, compared to NOVA 93.7’s 13.7%.
  • This survey saw Nova’s 93.7 keep the top spot across both Breakfast and Drive amongst all three key demos. From Survey 7, there was no change in the top 3 spots across both dayparts. HIT 92.9 actually saw the biggest increase YOY in both Breakfast and Drive amongst TTPL, up +15% and +34% respectively.
  • Across AM, Macquarie Media’s 6PR has finished in the top spot for the year, further cementing its’ position as the leading AM station. This station continues to support local talent in its’ shows which is extremely popular with the audience in Perth.

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