2019 Radio Survey Results #5

It’s the fifth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:

Sydney:

  • On KIIS, Kyle & Jackie O are up +18% YOY against TTLPL whilst Drive’s Will & Woody entered Top 3 across all demos.
  • Alan Jones remains on top for Breakfast against TTLPL whilst 2GB suffers SOS audience declines -8% for TTL PPL across M-F BMAD.
  • 2DAY FM Breakfast switches to a music format to help combat the YTD decline of -22% against TTPL.
  • Edge takes the top DAB spot against TTPL, with the Breakfast and Drive up +36% on average for the P25-54 demo.

Melbourne:

  • SOS HIT 101.9 continues to keep top spot in Breakfast and Drive Dayparts for P16-39 and P25-54.
  • 3AW has again won Breakfast and Drive Ratings for P10+. 3AW continued to see declines of -5% across P16-39 SOS. However, 3AW had a +22% uplift against P25-54 SOS.
  • Across Mon-Fri BMAD Dayparts HIT 101.9 has the highest audience for 5 surveys in 2019 for P16-39 and P25-54. Highlighting the younger skew in audience for this station.

Brisbane

  • Nova continues to dominate the Brisbane market with highest ave. audience across P10+, P16-39, and P25-54 for Breakfast and Drive shows.
  • HIT105 trends downward with P10+ BMAD, seeing a 26% loss in average audience YOY, and a 21% loss from survey 2.
  • Macquarie Sports Radio saw just below 700% growth from their low base among P16-39, with State of Origin providing a high level of engagement.

Adelaide

  • NOVA wins Drive Daypart for Survey 4 across key demographics (P10+, P16-39 and P25-54).
  • This is the 5th survey in a row for 2019 that NOVA has won Drive Daypart across key demographics (P10+, P16-39 and P25-54).
  • 5AA is the only station that has made any changes, now ranking 3rd in Drive for TTPL and 2nd in breakfast and 3rd in Drive for P25 – 54.
  • On P25-54 Mon-Fri BMAD, Triple M and 5MMM again saw the largest growth SOS, however it was off a low audience base.

Perth

  • NOVA’s 93.7 continues to hold top spots in both the Breakfast and Drive timeslots, across all key demographics, for the 3rd survey running. While the station boasts a 7% growth within Breakfast SOS against TTPL, Drive saw a 2% decline SOS.
  • Kyle & Jackie-O’s Hour of Power within Drive continues to drive growth for ARN’s 96FM, seeing a 96% uplift YOY against TTPL.
  • HIT 92.9 has seen its’ most significant declines against the younger audiences P16-39, with a 7% decline SOS contributing to an overall 32% decline YOY.
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