Acting Local, Thinking Global

OMD Tasmania Business Director appointed in new dual role.

MarcusMurphy_MattFishburn_LibbyWalker_Apr2014

The dynamic and increasingly sophisticated Tasmanian advertising, media and communications landscape is set to develop further, with the announcement today of Matt Fishburn taking on the dual role of Clemenger Tasmania’s new Managing Director and Media Director of OMD Tasmania.

Fishburn returns to the industry-leading Clemenger Tasmania where he spent five years as Business Development & Innovation Director. He then went on to become OMD Tasmania’s founding Business Director, successfully launching a local office for the world’s largest media agency.

Fishburn believes that now is the perfect time to bring an advanced level of creative and media integration within Tasmania – one with a truly global reach. “This isn’t the continuation of a traditional agency model – we’re embracing this as an opportunity to present ourselves as an entirely new offering. That means local skills with a local, national and global outlook.”

“Ideas are an integral part of both disciplines,” says Fishburn, “and both of these disciplines must work together. As complexity accelerates in our landscape, we can bring specialised skill sets from our media and creative arms.”

Matt is excited to again work closely with Marcus Murphy, Clemenger Tasmania’s Creative Director, to bring OMD’s award winning processes and sophistication to their new creative development offering.

“Matt and I share a very simple vision”, says Murphy. “We both strongly believe in the power of creative thinking to incite change for Tasmania.”

Fishburn readily agrees. “We’ll now be known for inciting change within the state, and we’ll be starting out by implementing some big and exciting initiatives. Watch this space.”

Tony Hart, current Managing Director of Clemenger Tasmania, will be stepping down from the position and will retain a key research function within the new agency.

Libby Nielsen has been appointed as OMD Tasmania’s new Account Director. Libby joined Clemenger Tasmania in 2008 as a Media Planner/Buyer before becoming an Account Director in 2011.

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