Author Archives: Simon Davies

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Fast forward at Fairfax
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Media headlines over the last two weeks have been dominated by Fairfax. Firstly it was the (ongoing) battle for board representation from Gina Rinehart and then yesterday Fairfax announced major restructuring plans that will transform their business and business model.

The four key elements of this are:

  1. Metro Mastheads (The Sydney Morning Herald/The Age) to move to Compact format (same as the AFR) from 4th March 2013.
  2. Digital Subscriptions will be introduced to the Metro Mastheads during the first quarter of

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The Good amongst the bad
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There’s good and bad news in the latest circulation data.

It’s a popular pastime to focus on the negatives when each new circulation report comes out and, to be fair, there are a lot of declines in the numbers (ABC March 2012) but it is not all bad news.

Take Woman’s Day as an example, the magazine costs $4 a week.  In a time when retailers are talking about how tough the market is and how reluctant consumers are to spend, would you…

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What are all those numbers are at the end of the ABC report?
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Are the free newspapers that you see at the airport when you get on a plane counted as a sale?  What about the copies you get  given after a football game or the copies you can pick up while you are at Fitness First?  The answers are in the ‘bucket’ numbers at the end of the ABC report.

The headline figure, which is the one that tends to gets reported, is the Average Net Paid Sales (ANPS) figure.  This number includes all copies…

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