Category Archives: General

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Innovation in Technology

It’s a time of unprecedented change in the media and marketing industry. In the 70s and 80s we built computers, in the 90s we built…

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Cool cardboard?…I kid you not!

Nearly all parents talk about buying kids presents and then bemoan the fact that all the kids do is discard the toy and play with…

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Digital Bytes

  BREAKING NEWS Microsoft buys Minecraft: what does this mean for the gaming community? On September 15, Microsoft confirmed they have bought Minecraft, the Stockholm-based…

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Fearlessly telling the truth

Yesterday morning, a few of us were kindly invited by our lovely sister agency, PHD, to attend a discussion with David Pemsel, Global Deputy Chief Executive…

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Learning your lines

Many years ago I met a potential facilitator in Melbourne, who was an experienced trainer and presenter. Turned out his main gig was acting, but…

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A brand is not an experience

Experience has been one of the most popular buzzwords in the strategic communications industry in recent years. However, having a brand experience is not something…