Category Archives: General

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Fuse Fridays: To Create or Not to Create

As a content strategist, I naturally read about content a lot and, as anyone in marketing will tell you, there’s a ton of it out…

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Coles Appoints OMD as Media Partner

After a full media review and competitive tender, Coles is pleased to announce the appointment of OMD Melbourne as its new media agency partner. From…

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OMD retain Village Roadshow Account

OMD and Village Roadshow Limited (VRL) are delighted to announce that OMD has been selected as the preferred media agency following a three month competitive…

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OMD appoints Chief Strategy Officer

LEE RAMSAY JOINS OMD AS CHIEF STRATEGY OFFICER OMD have today announced the appointment of Lee Ramsay to the role of Chief Strategy Officer. OMD,…

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RADIO SURVEY RESULTS #2 2016

The second Radio Survey Results for 2016 are in and Hamish and Andy (Drive) continue to dominate (18-39) in all markets except Sydney, where there is…

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Inspired?

Virtual reality utility is broader than just games With virtual reality (VR) burgeoning this year and development spearheaded by gaming and tech companies such as…

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But, will it go viral?

  Is viral content all it’s cracked up to be?  In this opinion piece, OMD’s Head of Fuse and Word Melbourne, Anjana Mani, looks at…

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Who Run The World?

  Emily and Lucine write about the All About Women session at the Sydney Opera House. Let’s just make thing one thing clear before we…

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#IRRELEVANT

I was sitting on a bus recently and noticed some advertising on the back of the seat in front of me that made me laugh….