Category Archives: General

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Friends with benefits

Friends with benefits. A term rarely used in the same breath as petabytes of data (unless you have very strange friends), but that is the…

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dawn

Is this the dawn of a new media age?

  News rooms across the country are running hot, private equity is circling and commentators are banging out notes speculating how the cards will fall…

media

What do you like about media?

MediaScope’s Brains Trust recently asked me the question What do you like about media – and why is the media sector a good career choice? I’ve…

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Trend vs. Trendy

As Strategists, our job first and foremost is to be a virtual soothsayer into a consumers world and we are often asked by clients to…

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Mat Rawnsley Joins OMD

OMD are delighted to announce that Mat Rawnsley has joined the ranks in the capacity of Group Strategy Head for OMD Sydney. Mat’s 20+ year’s…

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FUSE FRIDAY’S: Gone in 10 seconds

Gone in 10 seconds with Snapchat’s new ads feature!  If you are a Snapchat user, chances are that you have already seen Snapchat’s unique “Our…

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The Human API

Plugging an Ethernet cable into the back of my head – that is literally how I pictured being constantly connected to the internet back in…

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Well and truly switched off

At the beginning of September Leigh Terry invited us to take part in Switch off September.  Switching off our technology for a single weekend.  How…

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Digital Bytes

  BREAKING NEWS!  Skype launches a new Snapchat competitor: Qik Alot has changed since Skype made its debut 11 years ago. Younger users aren’t satisfied…

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Inspired?

  LED’s Congratulate Physics Nobel Prize winners! A big congratulations are in order for Japanese Scientists Isamu Akasaki (professor at Meijo University and Nagoya University), Hiroshi…