Category Archives: General

Fuse Fridays 100616.1

Fuse Fridays: To Create or Not to Create

As a content strategist, I naturally read about content a lot and, as anyone in marketing will tell you, there’s a ton of it out…


Coles Appoints OMD as Media Partner

After a full media review and competitive tender, Coles is pleased to announce the appointment of OMD Melbourne as its new media agency partner. From…


OMD retain Village Roadshow Account

OMD and Village Roadshow Limited (VRL) are delighted to announce that OMD has been selected as the preferred media agency following a three month competitive…

Lee-Ramsay-Chief Strategy Officer

OMD appoints Chief Strategy Officer

LEE RAMSAY JOINS OMD AS CHIEF STRATEGY OFFICER OMD have today announced the appointment of Lee Ramsay to the role of Chief Strategy Officer. OMD,…



The second Radio Survey Results for 2016 are in and Hamish and Andy (Drive) continue to dominate (18-39) in all markets except Sydney, where there is…

Inspired 1


Virtual reality utility is broader than just games With virtual reality (VR) burgeoning this year and development spearheaded by gaming and tech companies such as…


But, will it go viral?

  Is viral content all it’s cracked up to be?  In this opinion piece, OMD’s Head of Fuse and Word Melbourne, Anjana Mani, looks at…


Who Run The World?

  Emily and Lucine write about the All About Women session at the Sydney Opera House. Let’s just make thing one thing clear before we…



I was sitting on a bus recently and noticed some advertising on the back of the seat in front of me that made me laugh….