Category Archives: Social

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How To Win An Election With Marketing

Alex Connell, digital planner for Telstra at OMD Sydney, dissects the 2012 US Presidential election to examine the key marketing factors that influenced the result. As local…

influencer-viral-marketing

But, will it go viral?

  Is viral content all it’s cracked up to be?  In this opinion piece, OMD’s Head of Fuse and Word Melbourne, Anjana Mani, looks at…