Category Archives: Trading

OMD Said A

Follow the Money

  Last Friday on the 11th April 2013 CEASA released their 2013 annual report, to which I imagine a large proportion of people working in…

Molecular Thoughts

The science behind media placement

Although I am no neuroscientist, I am fascinated with the human brain and how human behavior impacts society, the industry and media campaigns. With the…

746052-underbelly-cast

Downton vs Fat Tony

The highly anticipated launch of both season 4 of Downton Abbey and the final Underbelly instalment, Fat Tony and Co could be a key moment…

Nine 2013 Upfronts

Nine Entertainment Co presented their 2013 programming line up last week across the markets. Nine was the last of the three free-to-air networks to take…

Media Spend to Remain Steady in 2011

The Standard Media Index (SMI) data for November is indicating that advertising spend for 2011 will remain flat year on year. This in itself is…