Digital Bytes

ITNTW

A Touch Down for Twitter as the Superbowl Breaks World Record of 25 Million Tweets
The Twittersphere was set alight when 4,064 tweets were sent in a single second on Superbowl Sunday. The result set the world record for the highest number of Tweets in a single second during a sporting event. Football has evolved from merely a game we watch to an interactive multiscreen experience. Expect more Superbowl TV ads that tap into this http://mashable.com/2011/02/09/twitter-super-bowl-tweets/

Brands Tap into Snapchat’s Snappy Potential

snapchat icon
Snapchat limits content to 10 seconds, so pay attention or you’ll miss it! Normal social media ads will be left unread, needing a new, snappier style of communication. Fleeting and exclusive, the urgency of this platform creates a new opportunity for advertisers  http://www.bandt.com.au/news/marketing/snapchat-s-snappy-potential

IA

 All Publicity is Not Good Publicity 

peri peri

As part of the media frenzy surrounding Schapelle Corby, Nando has released a new ad for their Peri Peri chicken, and talk about poor taste. With a self- admitted reputation for controversial ads, we think Nando has gotten a tad clucky. http://www.news.com.au/national/nandos-australia-hijacks-schapelle-corby-release-with-push-to-buy-their-chicken-upsets-social-media/story-fncynjr2-1226822708915

From Points For Purchase To Points For Purpose

Brands need to break away from conventional marketing as over one quarter of Aussie consumers have left a loyalty program within the past 12 months. Shareability and point accumulation are winning the hearts of consumers, whilst standard discounts are reasons for defection.  http://www.adnews.com.au/adnews/young-aussies-defecting-from-loyalty-programs-in-droves

DYK

E- readers Replace Books As Texas’ First Paperless Library Ascends to the Cloud
Will book ownership become a thing of the past?  A Texas library has moved from the physical to the digital with tens of thousands of books on e-readers. Although many will still have a desire for the physical touch of a book, going digital is a cheaper and more accessible way of bringing the library to society. http://www.independent.co.uk/arts-entertainment/books/news/worlds-first-paperless-public-library-in-us-bexar-county-texas-9104376.html

Turkish Prime Minister Sends 10-foot Hologram To Deliver His Speech
The Turkish Prime Minster couldn’t attend a meeting in person, so instead he sent a 10 foot hologram to deliver his speech to the Justice and Development Party. People desire their politicians to be accessible and real; while cool, we doubt hologram speeches will become common place. http://mashable.com/2014/01/28/hologram-turkey-prime-minister/

OCS

“OK Glass, Play A Game”

google_glassThe future of augmented reality looks near as Google Glass unveils a series of mini games that allow players to use their heads as rackets to play a round of virtual tennis. Definitely interactive, but we’re not too sure how this will pan out in public. http://mashable.com/2014/01/29/google-glass-games/

Flashback To The Birth of Social Media: Facebook Turns Ten!
10 years old and see how much it’s grown. Looking at this article who would have guessed this non-profit Uni site would become a multi-billion dollar monster. With society’s dependency on Facebook, we don’t see this platform disappearing anytime soon. http://www.thecrimson.com/article/2004/2/9/hundreds-register-for-new-facebook-website/

http://tinyurl.com/juqnz9g
Share
Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *