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Marketing 5.0: How the cloud is creating a storm of innovation for the world of marketing

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First came the Printing Press, then the Radio, TV and social media. Now comes the era of marketing clouds. Whilst social media and mobile technology have been the leading game changer in Marketing for quite some time, it looks like the marketing world is about to once again be revolutionized.

Marketing 5.0 is the era of marketing in which cloud technology and rich customer data are empowering brands to meet the anticipations of demanding customers and business clients: Treat them like you know who they are and provide extremely relevant personalized experiences at every touch point. Based on the individuality of customers they will link the engagement channels from earlier eras into meaningful omni-channel experiences.

Source: Forbes

 

Consensual sex Good2Go with new App 

2The Good2Go app tracks and saves a record of personal information correlating with users’ sexual encounters, but what is even weirder is how this happens.

The basic objective of the app according to the Good2Go creators, is to reduce the number of “regretted encounters,” by “facilitating clear communication and expectations.” This is achieved by making users give potential partners an app-based questionnaire which they must answer to measure their interest and sobriety.

If the potential partner responds with ‘Good2Go’ they are followed up with a question about how sober they are. Depending on their answer, the app will tell you if it’s a ‘yes’, ‘no’ or ‘yes, but…’

Sure, it’s an attempt at preventing drunken people from making a potential mistake, but if they are severely intoxicated how would they be able to make a conscious decision on a phone app? Besides – who is game enough to make this awkward of an approach?

Source: Mashable

 

Jeff Goldblum becomes ‘Terry Quattro’ in new ad campaign for GE Lighting 

3Comedy duo Tim Heidecker and Eric Wareheim – responsible for several of the famous Terry Crews Old Spice ads, have directed Jeff Goldblum in GE Link lighting solution’s brand new – not to mention hilarious, commercial.

The TV spot features Goldblum as mock-infomercial star Terry Quattro, who swaggers around screen with his lighting assistant and two female models clad in tight sequin dresses.

Racking up half a million views on YouTube alone in just under two days, there is no doubt that this is going to be yet another success for Tim and Eric, but more importantly for GE lighting!

Source: Mashable

 

iPhone 6 no longer bending under pressure?

4Non-profit testers conclude fears of the iPhone 6 and 6 Plus design flaw are unsupported. Undertaking tests in which considerable force was applied to bend the device, it seems that the iPhone 6 isn’t succumbing to pressure as easily as people have been claiming.

With a swarm of home-made YouTube videos where the bendability of the new iPhone is put to the test, it seems this one experiment has put the debate to an inarguable standstill. Consumer Reports tested the iPhone 6, 6 Plus and iPhone 5 against the LG G3, Samsung Galaxy Note 3, and HTC One M8 using a compression testing mechanism which applies a three-point flexural test, where a metered pressure is projected onto the centre of the phone as it is supported at each end.

The conclusion was that “while nothing is evidently indestructible, we expect that any of these phones should stand up to typical use.” It looks like Apple isn’t doing so badly after all.

Source: The Guardian

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