Move over 4K, 8K is already on the horizon
We’re only just starting to dabble with 4K TV with TV sets and content, but over in the land of the rising sun, the future has already started with 8K broadcast tests to start this month, and dubbing it “Super Hi-Vision”.
Broadcaster, NHK is using the Rio Olympics as a testbed for the technology, with parts of the games to be shot in 8K (and virtual reality), hoping to roll the technology out first in 2018 and ready for the public by the time the Olympic Games head over to Tokyo in 2020.
While the average person may not find much difference with 8K compared to 4K, or even current mainstream standards of 720p and 1080p, the opportunities with 8K filming are numerous – with one example being allowing filmmakers to shoot at a high resolution with a wide lens or further distance, taking in more visuals for more options when it comes to zoom and digital cropping during post production. This could, for example, be applied to wildlife documentaries when the subjects being filmed could potentially pose a threat to the cameraman.
Put me down for watching David Attenborough in 8K!
Leading edge trends that help facilitate our offline connections
Over the last few years, companies have increasingly only been surfing the digital wave to the point that the connections they help facilitate have created concerns over the impact on our offline lives.
One point Trendwatching makes is that talking to a complete stranger on Tinder is now totally acceptable, while randomly striking up a conversation on the street is “super weird”. However, a leading edge trend spotted showcases brands “acting as servants” to make our offline social interactions “easier, more effective and more meaningful”, particularly in cultures where reservation and being closed off to the public around you in the norm.
Ranging from interactions with strangers on the street to communicating with loved ones – one end of the spectrum is the “Pink Light Campaign”, a pilot project by Daehong Communications Inc. with Busan City, South Korea, which allows registered pregnant women to alert public transport passengers sitting in priority seats to the presence of someone requiring the seat. Users receive a free Bluetooth-enabled disc which causes a light near the seat to blink as they come closer, and switches off once they are seated.
On the other end of the spectrum – Cornetto in China identified that Chinese youth are less experienced and confident in expressing love compared to some of us in the Western world, and thus created a range of digital love letters that love-struck youngsters can access by scanning QR codes on special edition Cornetto packaging.
As an aside, my favourite Cornetto flavour is classic vanilla 😉 😉 😉
The Kamikatz Public House is built from repurposed windows and recycled cedarwood boards
Architectural firm, Hiroshi Nakamura & NAP, built a house from abandoned and repurposed windows and recycled cedarwood boards in the city of Kamikatsu – a small city which has achieved an 80% recycling rate thanks to its ambitious commitment to reaching zero waste.
The Kamikazt Public House incorporates numerous eco-friendly and environmentally-conscious design choices, as well as reclaimed tiles and fittings made from recycled bottles – with the overall project winning the WAN Sustainable Buildings Award 2016.
Makes you think what things we can do in our workplaces to better improve sustainability and exhibit conscious capitalism?