This year in order to reinforce our position of active advocate of an equal workplace and make a positive and sustainable perception change in our industry, OMD became the Proud Sponsor of 2016 B&T Women in Media Forum.
In the lead up to our sponsorship of B&T Women in Media awards we are profiling the fantastic women working at OMD. We checked out the dedicated, driven and innovative women from all over our offices, and asked them to raise their voices and share their experiences.
Today’s Woman in Media is Helen Guard, Group Performance Director, OMD Sydney
WHAT DOES GENDER EQUALITY IN THE WORKPLACE MEAN TO YOU?
I have been fortunate enough to have never been discriminated against for being a female. I have “grown up” in media with both strong females and males who have always inspired me to be the best I can be and have supported me in my development regardless of gender. Gender equality to me means not having to compare yourself to the opposite gender, it means not having to question your position in a room full of males and it means not feeling held back to succeed in what you want to do because you’re “just a girl”. Lastly it means not having to feel “fortunate” that you’ve not been discriminated against for your gender. It should be the norm and OMD are living that norm.
COULD YOU NAME YOUR ROLE MODEL AND EXPLAIN THE REASONS?
It would be very difficult to name just one! From a professional point of view, I look up to all of the strong leaders I’ve crossed paths with during my media career. From my first boss who put in the time to teach me the “ins and outs” of all things media and had the tenacity to balance being a Mum of 2 with being a director of a company, to the management team at OMD that demonstrate the qualities of strong leaders – charisma, intuition and integrity. From a personal point of view, I am inspired by my friends and family, all of whom demonstrate qualities that I admire – from my parents who have been married for 40 years (#love), my friends who have made their passions their careers (#lovewhatyoudo) and my extended Aussie family who have inspired me to finally apply for that navy blue passport (#wannabeAussie).