Day 1 at Cannes: Case Studies from the PR Lions
Gavin Gibson is OMD’s Chief Strategy Officer. ‘Olly’ the emotional robot. Computational Creativity is looking to be a primary theme of Cannes 2017….
Latest Posts
In-Scope: Supercharge your next campaign with social
Zoe Jenkins is a Social Executive in OMD Word Sydney, navigating the world of social influence and emerging communications platforms. When you do…
In-Scope: Social media – The voice of the armchair critic
Georgina Rising is an Account Executive within OMD Fuse Melbourne, helping clients deliver on their business challenges with content led decisions. In the day…
Radio Survey Results #3
It’s the third radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary: Sydney KIIS holds…
InScope: Lessons in storytelling, from a Kurdish shepherd turned billionaire
Isabelle O’Brien is a Social Insights Executive in OMD Insights, offering comprehensive end-to-end marketing and consumer driven research solutions. What makes a good story?…
In-Scope: Switch off to switch on
Daisy Huang, is part of OMD Sydney’s Strategy Division. Look, I’ll be honest, I’m going to preface this article with a warning that you probably…
In-Scope: A sneak-peek at agency life in 2030
Lisa Leicester is Social Manager in OMD Word, navigating the world of social influence and emerging communications platforms. I’ve been working within an agency for…
In-Scope: Social lessons from the Unicorn Frappuccino
Danielle Le Toullec is a Senior Social Manager within OMD Word Sydney, navigating the world of social influence and emerging communications platforms. The…
Content, Content, Everywhere
Jasper Sadubin is a Social Director at OMD Word Sydney, navigating the world of social influence and emerging communications platforms. Content may well…
In-Scope: The meme-ification of brand messaging on social media
Lauren Gibb is a Social Assistant in OMD Word, navigating the world of social influence and emerging communications platforms. As a typical millennial born on…
Radio Survey Results #1 2017
It’s the first Radio Survey for the year, and here is our Executive Summary: Sydney KIIS took the #1 spot across both Breakfast and M-F…
Radio Survey Results #8 2016
It’s the final Radio Survey for the year, and here is our Executive Summary: Sydney KIIS took the #1 spot across both Breakfast and…
Fuse Fridays: Why people donated $100k to dig a hole
The Holiday Season (or as it is often referred, the Silly Season) is upon us and it’s off to a great start as…
Fuse Fridays: Why brands should hop on the #MannequinChallenge craze
It seems like only yesterday that anyone with eyes and an Internet connection was consumed by The Harlem Shake video craze. Celebrities, sports teams,…
Channel 9 Upfronts
On Tuesday 8th November, a star studded Network Nine talent line up hosted the media industry for their 2017 upfront at The Star. Premium…