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Peter Horgan appointed chairman of the MFA

  The Media Federation of Australia (MFA) has announced a newly-streamlined management structure through the merging of the MFA Board and MFA Executive Group. “We’ve…

The Off-Screen Times

PRINT NEWS Fairfax Compact Launch Last weekend saw the broadsheet general news sections of The Sydney Morning Herald and The Age, which currently wrap existing…

Digital Bytes

  BREAKING NEWS…  Google adds restaurant menus to US search results pages. In a move to give searchers what they want even faster, Google has…

Inspired?

A dose of inspiration to start your day the right way. Kermit wants you to ‘Be More Tea’ Source: www.designtaxi.com Lipton has teamed up with…

Inspired?

  Sport Doesn’t Care Source: www.adweek.com This inspiring ad out of Amsterdam, for Samsung, has captured the intensity of the Paralympic games. The ad follows…

Where is the Future of Radio?

Firstly, let me preface this by saying that while streaming radio is the new kid on the block, traditional radio is still strong. Ad revenue growth figures…

Wind forward to the future…

  …it’s Christmas 2019 and I’ve just done my Christmas shopping whilst lying on Bondi beach! It was so easy this year, it took me…

I would like to congratulate e-Commerce!

  Somewhere between the launch of the dot-com era and 2014 – e-Commerce graduated from ‘business buzz term’ to a fully fledged, recognisable and sincere…

OMD Tops Gunn Report for Media!

2013 was quite a year for OMD! It was only a few days ago that OMD won Adweek’s Global Media Agency of the Year. This…

What is the future of CDM?

…and how will it enhance our ability to micro target consumers and make digital advertising smarter, more efficient and relevant? Cross device measurement is currently…

Downton vs Fat Tony

The highly anticipated launch of both season 4 of Downton Abbey and the final Underbelly instalment, Fat Tony and Co could be a key moment…