Latest Posts

I would like to congratulate e-Commerce!

  Somewhere between the launch of the dot-com era and 2014 – e-Commerce graduated from ‘business buzz term’ to a fully fledged, recognisable and sincere…

OMD Tops Gunn Report for Media!

2013 was quite a year for OMD! It was only a few days ago that OMD won Adweek’s Global Media Agency of the Year. This…

What is the future of CDM?

…and how will it enhance our ability to micro target consumers and make digital advertising smarter, more efficient and relevant? Cross device measurement is currently…

Downton vs Fat Tony

The highly anticipated launch of both season 4 of Downton Abbey and the final Underbelly instalment, Fat Tony and Co could be a key moment…

From commoditisation to consultancy

I read an article the other day about the most over-used buzz words in business which got me thinking about our own industry. ‘Fragmentation’ has…

Digital Bytes

Facebook buys WhatsApp for $16 Billion Dollars On February 19th 2014 the rich, older uncle of social networking announces it will pay $16 billion in…

The Goss on the Glossies

Magazine Circulation Audit Results December 13 Overall there was some good news to be found for the magazine market place as a whole with several…

Inspired?

How not to advertise for Valentine’s Day  It’s the day of love. A great opportunity for brands to send a message out there to celebrate…

Inspired?

Record your life moments It’s the era of sharing everything about yourself and when you want to share so much it can be easy to…

Digital Bytes

A Touch Down for Twitter as the Superbowl Breaks World Record of 25 Million Tweets The Twittersphere was set alight when 4,064 tweets were sent…

Digital Market Predictions

Estimating digital spend is always incredibly tough. It’s hard from an agencies point of view as your vision can be clouded by your own client…