The second Radio Survey Results for 2016 are in and Hamish and Andy (Drive) continue to dominate (18-39) in all markets except Sydney, where there is some competition from KIIS (Hughesy and Kate).
Nova consistently performs well against P18-39, though some losses were recorded in Sydney with some audience migration to 2Day and MMM.
In Sydney, KIIS FM’s Kyle and Jackie O remain untouchable taking out no.1 spot in Breakfast against both Demos.
While the Triple M Network grew by 9% YOY for P40-54 with increases across all dayparts (Survey 1&2 16 v 15).
Read on for more from OMD’s Off-Screen Dream Team.
Sydney Survey Results
After 3 surveys, Rove & Sam have seen highs and lows. On the younger P18-39 demo, the breakfast show is down -12% SOS, however has seen an uplift of +25% YOY, indicating the pair are better suited to the audience than Dan & Maz last year. On the flip side, while ppl 40-54 SOS has seen a slight lift (+3%), there has been a -33% decrease YOY.
KIIS has remained in 1st place for Survey 2 on P18-39 on Mon-Fri BMAD, with a comfortable lead over 2nd place Nova.
WSFM is back at #1 for P40-54 after a couple surveys trailing behind 2MMM and KIIS. The Station increased +32% SOS, with Jonesy and Amanda’s Drive specifically boosting this at +34% SOS.
Breakfast has seen a slight +2% lift YOY on P18-39 and a steeper decrease of -12% for P40-54 (with 2GB and 2Day Hit suffering the greatest hits at -41% and -33% respectively) while it’s more steady on Drive, with P18-39 being down -3% and P40-54 flat.
2GB remains the top network by a longshot, attracting nearly +30% more audience than their closest competitor KIIS on total people.
Sydney Mon-Fri BMAD
Melbourne Survey Results
Survey 2 has seen a lift in average audience of 4% against 18-39’s and 2.4% against 40-54’s. The increase is driven by lifts against both demos on Fox and ARMs Gold FM
Breakfast for P18-39 has seen what looks like a 3-way tie for #1, however Nova’s Chrissie, Sam & Browny have narrowly knocked out KIIS, and FOX who were the previous 3 surveys winner.
ARN’s new KIIS Breakfast team of Matt & Meshel have seen the biggest increases though of +48% YOY and +12% SOS, making Breakfast in Melbourne extremely competitive and is anyone’s game at this point.
Although they’ve lost out on Breakfast, SCA’s Hamish & Andy on FOX was the clear winner for the demo in Drive with a +29% increase YOY.
3AW continues to dominate P40-54 clearly winning the Breakfast slot with Ross & John seeing an increase of +16% SOS and Drive with Tom Elliott with the highest increase YOY of +24%.
Melbourne continues to be a very competitive market.
Melbourne Mon-Fri BMAD
Brisbane Survey Results
SCA’s HIT105 new breakfast team of Stav, Abbey & Osher have taken out the top spot again for P18-39 Breakfast with a +28% YOY. For the second survey running HIT105 have bumped out Nova’s Ash, Kip & Luttsy breakfast team who have seen an -1% drop SOS.
SCA’s powerhouse duo of Hamish & Andy on HIT105 have dominated the P18-39 Drive slot winning the last 5 surveys and seeing a +43% increase YOY. While Nova’s Kate, Tim & Marty are at a steady second place with a small +4% increase SOS.
ARN’s 97.3FM maintains the number 1 position for P40-54 across Breakfast with Robyn, Terry & Bob and Drive’s Hughesy & Kate, giving it a +31% share of BMAD as a whole.
Brisbane’s Radio market has seen some positive growth with increases of +9% YOY and +3% SOS for P10+.
SCA continues to hold the lion’s share for Brisbane with ARN close behind.
Brisbane Mon-Fri BMAD
Adelaide Survey Results
HIT107 has taken out Breakfast, Drive and BMAD on P18-39 while TripleM has seen the same success across P40-54.
Cat & Amos on HIT107 have held onto the top Breakfast spot on P18-39, growing a staggering +92% YOY, reaching their highest audience to date.
Drive with Hamish and Andy has had even more success SOS and YOY (+11% & +146% respectively), resulting in a network Mon-Fri BMAD win for the 5th consecutive survey.
Although there have been some minor decreases SOS across Drive and BMAD on P1839, there has been double digit growth YOY in Breakfast and Mon-Fri BMAD, strongly skewed by the HIT107 network.
On P40-54, TripleM has seen growth both SOS and YOY, specifically with Merrick’s Drive show, which has grown +17% SOS.
Roo and Ditts for Breakfast has seen an uplift of +23% YOY and has taken the number #1 spot for Survey #2.
Breakfast and Drive were both up SOS (+1% and +5% respectively), while YOY saw a slight decrease on Breakfast (-3%) but a lift of +14% on Drive, which can be attributed to Hamish and Andy.
Survey #2 has seen increases across all dayparts on total viewers SOS, with Breakfast at +6%, driven by MIX102.3’s Jodie & Soda.
Adelaide Mon-Fri BMAD
Perth Survey Results
Drive against P18-39 is the only daypart to experience growth SOS.Drive shows on HIT92.9 and 96FM are up +10% and +26% respectively, with Hamish and Andy and Hughesy and Kate the key drivers behind the growth.
For the first time in the last 13 surveys, Nova’s Nathan, Nat and Shaun have nudged MIX94.5’s Clairsy, Matt and Kymba out of top spot for Breakfast on P40-54, up +16% SOS.Nova has also held onto #1 across P1839 on Breakfast and BMAD, with only Hamish and Andy on HIT92.9 standing in its way of winning Drive as well.
Most dayparts have seen increases YOY, with the exception of Breakfast on P18-39, which has dropped -5%.HIT92.9’s Hamish and Andy have seen considerable growth on Drive, up +94% (P18-39) and their breakfast counter-parts Heidi, Will and Woody have fared slightly better, up +99%.
Perth has delivered consistency with the 18-39 audience experiencing no audience loss survey on survey.
Perth Mon-Fri BMAD