RADIO SURVEY RESULTS #5 2016

The fifth  radio survey results for 2016 are in: 

ARN wins 3 markets for both P40-54 Breakfast & Drive in Brisbane, Adelaide & Perth, and maintains the lead spot in breakfast in Sydney

SCA continues to win the younger demo P18-39 across both major dayparts in Melbourne & Adelaide

NOVA dominates Breakfast & Drive for P18-39 in Brisbane

Macquarie Radio Network has won all three major dayparts in Melbourne since Survey 6 2015

Read on more from our OMD Radio Survey Dream team.

 Picture2 Picture3 Picture4

Sydney Survey Results

  • KIIS’s Kyle & Jackie O have once again taken out the top spot for P18-39 Breakfast segment, whilst also dominating the P40-54 Breakfast segment, seeing a +27% audience increase within this demo.
  • The audience gap between KIIS’s Kyle & Jackie O and NOVA’s Fitzy & Wippa continues to narrow.
  • SCA’s Rove & Sam Breakfast show saw its highest average audience numbers, seeing a +42% increase SOS.
  • Nova’s Kate, Tim & Marty Drive show has retained its first place positioning for P18-39, despite seeing an audience decrease of -20% SOS.
  • SCA’s Hamish & Andy Drive show saw a further decrease of -39% SOS among P18-39.
  • WSFM’s Drive show overtook Nova’s Kate, Tim and Marty for P40-54, seeing a +45% increase SOS.
  • Smooth FM saw its highest audience numbers yet for P40-54, becoming the #1 network and overtaking 2GB and TripleM. However the gap between the three networks remains very narrow.
  • KIIS also saw a steady increase in audience numbers (+30%) for P40-54.
  • WSFM saw a staggering +57% increase overall in audience numbers for people 40-54, however the network is still ranked 5th, after Smooth FM, 2GB, TripleM and KIIS.

    Smooth FM is the number 1 station for P40-54 seeing a +36% increase SOS

Picture5 Picture6

Melbourne Survey Results

  • Fox continues to hold #1 position for P18-39 BMAD, despite a -10% drop in audience SOS.
  • Hamish and Andy maintain top position Drive P18-39 with 1% growth SOS. Nova consolidated their 2nd position with a +3% SOS increase.
  • Despite gaining #1 position last survey, Hamish and Andy’s show fell -41% across P40-54. 3AW have regained top position, despite no growth in audience.
  • While 3AW continues to dominate across P40-54 in the Breakfast daypart, TripleM continues to hold top position with P18-39.
  • 3AW have held top position P40-54 BMAD, narrowly edging out GOLD whose audience grew +23% SOS.
  • TripleM took another massive hit this survey against P40-54, and are now vying for 3rd position against Nova and Smooth whose audiences grew by +32% and +13% respectively.

Despite their election coverage and dominance across P40-54, 3AW didn’t see any massive audience changes SOS.

Picture7 Picture8

Brisbane Survey Results

  • NOVA again take out the #1 spot against P18-39 for BMAD, followed by HIT105.
    • Holding onto their huge results for Survey 4, this is the second survey in a row that have managed to hold off HIT105
    • Despite being flat survey on survey, NOVA have increased their ave. audience by +24% vs STLY which is a huge success for the network
  • TripleM saw declines against the younger audience, bringing them back in line with 97.3FM. Triple M managed to just slightly hang on to take out the 3rd spot. The declines were seen across all dayparts, with Breakfast and Drive down -15% & -16% respectively.
  • While there were no changes in the top pole positions for P40-54, Survey #5 saw some significant increases in average listeners:
    • NOVA’s Ash, Kit and Luttsy continue to attract audiences and have a +33% lift survey on survey in the breakfast, which is putting them in contention to overtake Marto & Ed Kavalee (TripleM) in the next survey
    • With Kate, Tim & Marty, and highlights of Fitzy & Wippa’s Sydney Breakfast show, the NOVA Drive timeslot has increased a whopping +42% against P40-54
  • With the strength of 97.3 against P40-54, ARN remains the lead network in BMAD against this demo.

Listenership against P40-54 continues to fluctuate, with a +14% increase SOS. P18-39 stays relatively consistent only seeing marginal declines  (-2%)

Picture9 Picture10

Adelaide Survey Results

  • Cat & Amos on HIT107 has won the Breakfast timeslot yet again in 2016 for P18-39, with audiences close to static SOS (-2%) and nearly doubling YOY. Their lead however has widened since Survey 4, with audiences now +25% greater than NOVA’s Lewis and Lowe compared to the +9% experienced in last survey.
  • Similar trends are seen in Drive Time with Hamish and Andy on HIT107 leading for 8 surveys in a row against the younger demographic. Despite audiences declining by -18% SOS, YOY increases are still evident (+23%) and the gap between Kate, Tim and Marty in second place has grown since last survey.
  • TripleM’s Breakfast show of Roo & Ditts has been knocked off the top spot held each survey this year to date for P40-54. Jodie and Soda of MIX102.3 have claimed the title by only a mere +1% margin, seeing a +37% increase SOS, which had touched its lowest point over the last year.
  • TripleM’s The Rush Hour with Jars & Louie have regained the top spot experienced in the first two surveys this year against P40-54. The show has seen exponential growth YOY (+118%), leading both themselves and MIX102.3 to take out the top 2 spots, with NOVA bearing the brunt of their increase.

P18-39 results were consistent on last survey against all dayparts, with no change in networks positions on the podium.

Top 2 spots however were reversed SOS for P40-54 against both Drive and M-F BMAD

Picture11 Picture12

Perth Survey Results

  • NOVA’s Nathan, Nat & Shaun’s have won their 8th survey in a row for the coveted P18-39’s Breakfast timeslot; and still seeing growth with +47% YOY and +1% SOS.
  • With only 5K difference in audience, HIT92.9’s Heidi, Will & Woody remain steady in second place and saw increases of +3% SOS & +11% YOY.
  • P18-39 Drive seems to be a 2-survey-at-a-time daypart, with HIT92.9’s Hamish & Andy winning out the top spot again and seeing a +14% increase SOS. However with 2 surveys in a row under their belt this might mean NOVA’s Kate, Tim & Marty will bounce back and reclaim their spot since Survey 3 and continue the trend.
  • Breakfast for the older demo P40-54, have MIX94.5’s Clairsy, Matt & Kimba hold on to number 1 with NOVA in 2nd seeing a -16% drop SOS. Seeing the greatest decline was 96FM’s Carmen & Fitzi, with -21% SOS and -33% YOY.
  • For P40-54 Drive time, MIX94.5’s Lisa & Pete remain unbeatable, even with a decline of -16% SOS they’re still 6K ahead of NOVA in #2 which is approx. 80% audience difference.
  • P18-39 has seen increases in average audiences across the 3 main demos, with P40-54 seeing declines across all.

NOVA and SCA continue to battle it out for top Network, with NOVA slightly ahead against the younger demo and SCA capturing the older demo

Share
Loading Facebook Comments ...

Leave a Reply

Your email address will not be published. Required fields are marked *