It’s the sixth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:
2GB’s was once again the top station in Survey 6 across P10+ M-F BMAD. WSFM also maintains a steady #2 position with a +9% SOS across P10+ M-F BMAD. This is a result of Jonesy & Amanda’s strong numbers in the breakfast show.
KIIS 106.5 with Kyle and Jackie O was yet again the #1 station in Survey 6 for Breakfast across P16-39 & P25-54, however it is worth noting that there were no notable increases in listenership from Survey #5.
104.9 Triple M’s audience numbers have grown significantly SOS (+66% P16-39) This is due to the breakfast show with The Grill Team and their coverage of the footy finals last month.
Nova’s Smooth FM drive show with Byron Webb has been crowned as the most popular Melbourne commercial drive radio station against TTPL – up +17% SOS and 29% YOY.
Smooth FM’s win against TTPL in the drive battle has seen Fox FM’s popular duo Hamish and Andy fall to second place, possibly due to their inconsistent radio schedule breaks.
Nova’s Kate Ritchie, Tim Blackwell and Marty Sheargold lost their second place title in the drive battle (TTPL) as they dropped -9% from the last survey with their sister station Smooth picking up the slack up +17% SOS.
NOVA has dominated all demo’s in both Breakfast and Drive. They have seen huge growth up SOS in breakfast +13% for TTPL, +11% for P16-39 and +15% for P25-54.
During this survey period NOVA ran the Red Room in LA with Harry Styles, which could be a contributing factor, though this only ran for 2 weeks, and was a national competition.
Triple M saw growth and are up +14% SOS in breakfast for P16-39, still not enough to take out NOVA coming in at a distant 3rd.
Triple M were a close 2nd with +39% SOS in Drive for P25-54
Overall the market has remained steady with most change occurring in the P25-54 demo.
Top spots for demos/day parts were held onto from the Survey 5 winners, apart from NOVA91.9 knocking Hit107 to second place in Drive for P16-39.
5AA saw an increase of +10% from Survey 5 in Drive against all key demos and up +13% against P16-39 for this time slot YOY as the AFL finals series featured two Adelaide teams.
MIX102.3 have bumped Triple M off second spot in the Breakfast time slot against P10+ seeing an increase of +15% SOS, with Jodie & Soda the drivers behind this increase.
NOVA have once again won all 3 demos for Breakfast in Survey 6, with their Drive show just falling short against P16-39 despite the slot being up +5% SOS.
HIT 92.9’s breakfast line up of Heidi, Will and Woody looks to be falling flat with their share down -18% against P16-39 and -12% against P25-54. Despite not taking out a place in the top 3 against the key demos, 96FM Hughesy and Kate’s Drive show seems to be resonating well with the older audiences, having an increase of +18% against P25-54 SOS almost closing in on HIT92.9.