It’s the final Radio Survey for the year, and here is our Executive Summary:
KIIS took the #1 spot across both Breakfast and Drive dayparts on key demos in Survey #8 and won highest average audience for 2016 across all dayparts and key demos
In survey #8, FoxFM won P18-39 for the key dayparts whilst on P40-54, it was Triple M who took #1 on Breakfast and Gold won Drive
Average audience for the year had FoxFM win the key dayparts for P18-39; Gold won Drive for P40-54, and across 5 surveys this year Macquarie Radio have taken out Breakfast for older demo
P40-54 for both this survey and the year average, across all major dayparts has been won by 97.3. Nova has also won Breakfast and HIT for Drive against P18-39.
HIT has won both key dayparts for P18-39 for this survey and the year
Triple M won top spot for the year for both Breakfast and Drive, although Mix102.3 won Survey #8 for Breakfast
Although HIT has won the younger demo across Breakfast and Drive for this survey and Drive for the year; Nova has won the year for Breakfast.
Mix94.5 won the older P40-54 demo across both dayparts for Survey #8 and the year on average.