It’s the second radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary:
- Once again 2GB maintains their top station in Survey 2 across P10+ M-F BMAD, despite their -7% decrease SOS. KIIS1065 further consolidated their #2 position which also saw a significant +19% increase SOS.
- KIIS1065 have regained their top position in Breakfast and Drive for P25-54. It is worth noting that the drive home with Will and Woody has seen the duo; who commenced their show on KIIS FM earlier this year, see a significant +33% increase SOS.
- Whilst the top spots for both P16-39 Breakfast and Drive have remained steady since Survey #1; 2DayFM have continued to deliver positive results with the Em, Grant & Ed breakfast show increasing by +25% SOS.
- As with Survey #1 HIT101.9 have dominated across all the key dayparts (breakfast and drive) against our recorded demographics. This excludes Total People against Breakfast where 3AW continues to lead.
- HIT continue to dominate Drive with Hughesy and Kate remaining favourites in Melbourne, the station was up +6% SOS and +25% YoY against TTPL.
- With DAB (digital radio) results available, Coles Radio had the strongest BMAD results against TTPL, P25-54 and P16-39. Oldskool Hits also had a strong performance in Melbourne across all key demos.
- After NOVA’s 2017 dominance, they lost top place in TTPL breakfast to 97.3FM who has seen a +11% SOS and +25% YOY growth.
- HIT105 not only lost top spot to NOVA in breakfast P25-54, but they have moved to third; whilst TripleM have made a +27% jump SOS to arrive at second.
- TripleM saw a +27% growth SOS knocking NOVA from the top spot for BMAD P25-54. Resulting from their new breakfast show: Robin, Marto and The Moonman and the new national drive show Kennedy & Molloy.
- There’s an even split between DAB stations that have seen growth and decline SOS. Notably, Coles radio saw growth with +79% SOS TTPL BMAD (note off a small base).
- While TTPL results across Drive remained steady SOS, Breakfast saw a shift with MIX102.3 moving out of the top three, and NOVA91.9 coming in.
- Conversely, looking at P2554, the top three results remained steady SOS, but Drive had a shakeup with HIT107 moving out of the top three (down -12% SOS), and making room for NOVA91.9 who were up by only +1% SOS.
- DAB results against TTPL saw Coles Radio as the strongest Breakfast and BMAD performer, but SCA’s Buddha Hits was strongest during Drive.
- Digital listeners against P25-54 were tuned into Smooth across BMAD, but preferred ARN’s The 80’s for Breakfast and The 90’s for Drive.
- HIT 92.9 National breakfast and drive hosts Heidi, Xavier and Ryan continue to see growth across the key demographics, with P16-39 having the highest increase in audiences up +29% SOS. Similar results for Hughesy and Kate Drive show seeing steady growth up +3% SOS against P10+, this is being driven by the younger audiences.
- Due to changes in music formats and drive talent, 96FM have seen a decline of -22% SOS across all key buying demographics in BMAD; however performance is strong across the other markets.
- Majority of DAB stations continue to see growth in Perth SOS, most notably SCA’s Buddha Hits saw average growth of +54% YOY for P16-39 and P25-54 across BMAD.