Let’s take attribution out of the too hard basket
Dan Robins, Head of Interactive at OMD Sydney, examines exactly why we should stop neglecting attribution, and how we should be implementing it into our…
Author Archives: Dan Robins
Why Digital Marketing in 2016, will be like Saturday at the US Masters
At this time of year, we regularly get asked to pull out the crystal ball and come up with the game changers our industry will…
Thoughts from Hon. Mike Baird, Premier of New South Wales
I was lucky enough to attend a session put on last week by Fairfax’s BOSS magazine, on emerging leaders. The Hon. Mike Baird, NSW’s Premier was…
Programmatic Trading – It’s not one size fits all
With the exponential growth of programmatic some brands are having conversations about “moving in house”, using their own trading desks rather than agencies’. Foxtel is a stand out…
Transparency: A response from the much maligned
There has been a huge amount of column inches in the last few weeks given over to the subject of a perceived lack of accountability…
Viewability – digital’s big bet in 2014
The industry has been talking about the idea of “viewability” for as long as “the year of the mobile”. It seems we are at…
My Week in Media
Monday Monday’s always start with the best of intentions: up early, breakfast with 7’s Sunrise and then on the bike to the office. During the…
Google’s ACCC victory raises questions for brands
Last week saw Google win its on-going trademarking case with the Australian Competition and Consumer Commission (ACCC). As in recent cases across the world, such…
Google Enhanced Campaigns: Focus on the User, Not the Device
You may well have heard and read about the highly publicized updated from Google this morning which, though announced today, is due to roll out…