In-Scope: How data got me on stage at Vivid Ideas
Katy Eng is the Director of Content Strategy for OMD Create Sydney, using data-led insights to create strategic content recommendations for a range of clients…
Author Archives: Katy Eng
Marketing and Mindfulness and What the Future Holds
I have anxiety. Don’t be alarmed – it’s (mostly) under control (now). But it’s deep-rooted and persistent and 5 years in the NYC media minefield…
Fuse Fridays: To Create or Not to Create
As a content strategist, I naturally read about content a lot and, as anyone in marketing will tell you, there’s a ton of it out…
FUSE FRIDAYS: An ode (rant) to a brief
And so it’s my turn to write a “FUSE Fridays” article. It’s a great little exercise that each member of the team contributes to but…