In-Scope: So, you want to build a Messenger Bot?
Lisa Leicester is a Social Manager for OMD Create Sydney, solving client challenges with a range of innovative social content solutions. When advertising opportunities first…
Author Archives: Lisa Leicester
In-Scope: A sneak-peek at agency life in 2030
Lisa Leicester is Social Manager in OMD Word, navigating the world of social influence and emerging communications platforms. I’ve been working within an agency for…
Fuse Fridays: Why people donated $100k to dig a hole
The Holiday Season (or as it is often referred, the Silly Season) is upon us and it’s off to a great start as…
Fuse Fridays: Interrupting, it’s just plain rude!
Over the past few years, brands have been obsessed with interrupting audiences. While this may have been a good idea when brands were still wrapping…
Fuse Fridays: Should a brand give influencers complete creative control?
Should brands give influencers complete creative control? Complete Creative Control – it’s something that influencers and their management agents are increasingly pushing for when working…
FUSE FRIDAYS: It’s a Love Story
Last weekend I along with 75,999 fans went along to watch Taylor Swift’s 1989 World Tour. Before the concert even started we all saw little…