Author Archives: Mitch Incoll

The art of conducting data, creativity and ideas

Wherever thinking is needed, there is a need for information, analysis, and creativity.  Information analysis reduces subjectivity and resolves uncertainty. It’s why people love data…


“I went to the grocery store”

In advertisings information age, people are forgetting stuff- LOTS of stuff. This post is all about memory. How it works and what we can do to…


Customer Nirvana or Nevermind?

It’s not enough to just have satisfied customers, argues Mitch Incoll from OMD. Brands need to go above and beyond to achieve customer nirvana. Recently, my…