Snapchat is planning to broaden its offerings this fall with ads, TV and movie clips and news articles, according to a report.
The popular app, which famously rebuffed a $3 billion acquisition offer from Facebook last year, is in talks with advertisers and media companies about a service called Snapchat Discovery that would display such content, according to The Wall Street Journal. The new offering would launch in November, according to the report. Source: http://mashable.com/2014/08/20/snapchat-discovery-advertising/
IN THE NEWS THIS WEEK
Satirical News site The Onion hits around 11 million total unique visitors per month and a lot of the traffic is driven by Facebook. Many gullible Facebook users believe that the headlines for these articles are true so the social network company is testing out a ‘[Satire]’ tag in front of links to satirical content. Source: http://www.forbes.com/sites/amitchowdhry/2014/08/18/facebook-is-testing-a-satire-tag-since-users-think-the-onion-articles-are-true/
The Ice Bucket Challenge has been a viral juggernaut this month. From celebrities to your average American Joe, everyone is pouring ice water on their heads to raise awareness and money for ALS research (Called Motor Neuron Disease in Australia). But besides the ALS Association, which has raised more than $15.6 million in just a few weeks, there has been another big beneficiary: Facebook. Source: http://mashable.com/2014/08/20/ice-bucket-challenge-facebook/
Self-service ticketing platform and events marketplace, Eventbrite, has released its study into festival social buzz, which outlined who the typical Australian festival attendees is, and how best to engage with them on social media. It also identifies those Australian festivals that are the best at engaging this market and why. Source: http://www.bandt.com.au/marketing/eventbrites-study-social-buzz-festivals-reveals-festivals-winning-social-media
DID YOU KNOW?
There’s an App Now that Forces Teenagers to Call Their Parents
Parents around the world can relate: Trying to reach your teen by phone, only to get ignored.
One frustrated mother decided to do something about it. “We need to develop an app that just shuts their phone completely down and they can’t even use it,” app creator Sharon Standifird said. So after months of design and working with developers, “Ignore No more” was born. Source: http://www.theguardian.com/lifeandstyle/shortcuts/2014/aug/18/app-forces-teenagers-to-call-parents
Tumblr has just inked a deal with Ditto, a company that scans images on the web for branded products and sells the results to multinationals like Coca-Cola and Kraft, and part of the deal involves giving Ditto wholesale access to all of Tumblr’s (which is to say Tumblr users’) photos. Source: http://motherboard.vice.com/en_au/read/all-of-your-tumblr-photos-will-now-be-scanned-for-branded-content
OTHER COOL STUFF
Thermal imaging, a long-costly technology that lets soldiers see in the dark and firefighters see through smoke, is rapidly moving toward the mainstream with phone add-ons that cost hundreds of dollars rather than thousands.
Flir Systems Inc., one of the best-known manufacturers in the field, in July introduced a $349 iPhone accessory that allows the smartphone’s display to show glowing heat signatures of people, animals, lights and other objects. Source: http://online.wsj.com/articles/smartphone-add-ons-offer-thermal-imaging-1408396425