Apple has maintained that their security systems are not to blame for the recent iCloud hacks. Rather, it is more likely that someone who knows the celebrity victims had given out information or weak passwords were used. This prompts the questions of should we be sticking to the one upper case letter, minimum six character, a symbol and a number recommendations or if we should reconsider what we upload onto clouds.
IN THE NEWS THIS WEEK
A newly developed browser plug-in will make native advertisements easier to identify. AdDetector, created by Google product engineer Ian Webster, places a large red banner on paid pages including BuzzFeed and The New York Times. This third party plug-in contributes to several advertisement related plug-ins that already exists, most notably AdBlocker. AdDetector will impact online advertisements but to what extent remains to be seen.
American beer brand Budweiser are one of the first to attempt the utilization of Instagram’s Hyperlapse app to push content on their Instagram, Facebook and Twitter accounts. Budweiser released a hyperlapse video filmed during the Made in America festival. The video was well received attracting nearly 1,400 likes on Facebook. This shows success can be had when brands adapt to trends and early-adopt new apps.
A live-feed AdShell installed in front of Market City Mall in Sydney shows the clever use of digital technology and advertising. Promoting the release of 2014 movie Into The Storm, the AdShell was created by the same team that installed a successful Augmented Reality bus shelter in London, England. Judging by people’s reaction on a corresponding YouTube video, the combination of technology and a deviation from traditional outdoor advertising proves to be a hit amongst street pedestrians.
DID YOU KNOW?
In light of the recent celebrity photo hacking scandal, those who simply share the images are also violating cyber laws. Hackers breaking in and stealing content is in violation of the fraud and abuse act. In a world of constant sharing on social media (often harmless material), it brings to light that one should consider what they are sharing as repercussions can be severe.
OTHER COOL STUFF
Volkswagen is giving people in Norway a chance to win an electric car, the e-Golf, through their Charge up for e-Golf app. When plugged in to the charger, the owner receives a raffle ticket to go in to the competition along with an e-Golf fact. Norway is known for their high adoption of electric cars making it a good country to launch the competition. The app is a unique way on using the charge function, an often overlooked “feature”.