Digital Bytes


Windows… 10?

Microsoft doesn’t know how to count to 9, but they do know how to make their customers happy. Windows 10 has just been announced with a veritable swathe of tweaks and improvements over Windows 8. Most notably, the infamous Start Menu makes its triumphant return. The new operating system will run on all types of devices, with the interface able to shift between different views according to what device is being used. Find out more here: gizmodo

Google Driven to Educate

Drive Education - CopyGoogle has just announced its Drive service will have unlimited storage space for students. With an insane file size cap of 5TB, this is a bold move by Google. Until recently Google Apps for Education came with 30GB. For the schools that choose to opt in to Google Apps for Education, Google is now providing unlimited storage space. From a business perspective this is an excellent move, as grabbing users while they are young will likely ensure they continue to use the Google ecosystem after graduation. Find out more here: techcrunch


Yosemite on the Horizon:

Yosemite - CopyIt’s a week for new operating systems it would seem. Apple has given a ‘golden master candidate of OS X Yosemite’ to developers for testing. This would suggest that the consumer release is not far off. The ‘Golden Master’ title doesn’t refer to its amazing kung-fu skills, but rather the fact that Apple feels confident enough with the OS that it is likely to be the final version. The expected release date of October appears to be on track, with the announcement likely to be made at the next big media event. Find out more here: appleinsider

Mobile Devices on the Rise

Tablet computer - nice to have thing on vacationA recent report published by performance advertising technology company, Criteo, has revealed that mobile devices are being used now more than ever in consumer travel planning and purchasing worldwide. The report covers both regional and global findings across more than 1000 travel websites in the first half of 2014. According to the report mobile bookings are growing more rapidly than desktop, with 20% growth to mobile over desktop’s 2% over the first 6 months of 2014 globally. Smartphones and tablets now account for 21% of all hotel bookings, with the Asia Pacific taking the top spot globally with more than 20% of travel bookings made on mobile devices. With this in mind, agencies need to be conscious of providing a better omni-channel marketing experience. Find out more here: campaignbrief


Mamamia is Making Waves

mamamiaMia Freedman’s brainchild, Mamamia is expanding its editorial team to Melbourne. Heading the new branch will be former editor of ‘OK! Magazine’, Holly Wainwright, who has been a regular contributor to Mamamia since January this year. According to current editor Jamila Rizvi Mamamia’s traffic is up 800% in two years. This is likely a key factor in spawning the expansion. Having recently reached its personal best of 1.5 million unique browsers, Mamamia has certainly come a long way from its roots as Mia Freedman’s personal blog. Clearly there is plenty more to come from Mamamia. Find out more here: crikey


Internet Lasers

laser-InternetA group of researchers in Germany and London have developed a new form of laser that could dramatically increase internet speeds. Internet and information on computers is sent and delivered in binary form, i.e 0’s and 1’s. This laser is capable of turning off and on at record braking speeds. In this instance the ‘off’ and ‘on’ positions represent 0’s and 1’s, hence this lasers potential for increasing internet speeds. According to Carsten Ronning from Germany’s Friedrich Schiller University, “If one can now switch the laser on and off very fast, then more information is transported for a given time frame”. This laser can produce as many as 1 trillion pulses per second, all the while operating at room temperature. This is certainly one to watch. Find out more here: mashable


Invisibility Cloaks… That’s Right, Invisibility Cloaks

InvisibilityApparently invisibility is easier to master than we previously thought. A pair of researchers – Jospeh Choi and John Howell – at the University of Rochester have managed to achieve what many believed to be impossible using nothing but 4 lenses. For some time now other forms of ‘invisibility cloaks’ have been in use, specifically those that disguise radar, electromagnetic radiation, touch and sound. This lens alignment allows things to be optically invisible. Furthermore this setup works from a range of angles, not simply front on. In Choi’s own words “This is the first device that we know of that can do three-dimensional, continuously multidirectional cloaking, which works for transmitting rays in the visible spectrum. This cloak bends light and sends it through the center of the device, so the on-axis region cannot be blocked or cloaked”. Basically by not focusing the light through the center of the lenses one is able to conceal whatever is on the other side. Find out more here: iflscience

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