15 digital trends for 2015 Research by digital consultancy Bell Pottinger Digital has revealed the 15 top digital trends that are set to change the way brands communicate in 2015.
This infographic captures the most talked about trends online in 2014 and ranks them in order of percentage increase throughout the year – check it out in the link below.
Why 2015 is video advertising’s breakout year
In 2014, digital video advertising experienced huge gains in spend and viewership, took a giant leap into automated programmatic buying, and saw a continuing wave of consolidation withFacebook buying LiveRail and Yahoo announcing the acquisition of the company, BrightRoll. After such an eventful year, 2015 will be the year that digital video advertising fully ‘grows up’. We’ll continue to see IPOs and industry consolidation in 2015, and as a result the video ad market will settle into a more mature phase.
IN THE NEWS THIS WEEK
Telstra invests in multiscreen content company
Telstra has made an equity investment in software defined video (SDV) company Elemental, to deliver multiscreen content delivery.Elemental’s key multiscreen accounts include Foxtel, the BBC, Comcast. HBO, Media Prima, NHK, Telefonica and TrueVisions.
The investment comes through Telstra’s investment arm, Telstra Ventures and is part of a $14.5 million series round of funding by Telstra, UK-based Sky and existing Elemental investors.
4 things to expect from Google in 2015
In 2014, Google’s search engine — the largest in the world — continued to dominate the market. In the US, the company has 67 percent of the search market on desktop computers. Globally, it’s a $50 billion business in revenue annually.
But as Google looks to where future revenue streams will come from, CEO Larry Page hasn’t been shy about saying the company has needed to expand its vision. When Google was founded in 1998, it gave itself the mandate of “organizing the world’s information.” Now that means a lot more than just search.
Kia links tennis campaign to wearables
From today, across Australia, KIA will roll out TV ads that encourage viewers to download the Kia Game On app. The app, created by IPG’s Mnet, has been ramped up with expanded capabilities – focusing on social, wearables and beacons.
DID YOU KNOW?
Interactive Concert Experiences
As part of a series of Telekom Street Gigs, artist Ed Sheeran will be looking to his fans on Instagram for help creating an interactive music video. The “InstaConcert” by Deutsche Telekom will have Sheeran climb to a stage over 9,700′ above sea level atop Zugspitze, Germany’s highest mountain. Concert-goers are encouraged to capture as much video content as they like, plus share and tag it with #EdInstaConcert. After the event has concluded, the event will live on through the interactive video created from fan-captured footage
OTHER COOL STUFF
Social Follower Counters
Having a strong presence on social media doesn’t always translate to the offline world, but FlapIt’s follower counter makes showing your ever-growing audience tangible. The social metrics counter adopts an oldschool flip clock-like design, showing stats for 11 major social platforms like Facebook, Twitter, Instagram, Yelp, Google+ and YouTube in real-time.