Facebook have bought QuickFire Networks, a technology that will help them to deliver high quality video but at lower bandwidths. This statement was issued in the same week that they revealed the number of videos Facebook users post has skyrocketed over the last year, up 75 percent globally and 94 percent in the U.S, showing how necessary their technological advances in this area are.
Source: Venture Beat
The micro blogging network are rumoured to be releasing a new video platform over the coming weeks that will allow users to shoot, edit and post videos through the Twitter. Users currently can’s share videos unless it’s through Vine.
Full service Analytics agency Datalicious have released a report stating that digital marketers are still over valuing search and not giving enough credit to activity that happens further up the funnel. Source: B&T
DID YOU KNOW
YouTube recently announced it will be producing an alternative online halftime show during Super Bowl XLIX featuring some of your favourite YouTube stars. The program will be hosted by Harley Morenstein, creator of the YouTube cooking show Epic Meal Time and will feature musical performances, fake Super Bowl ads, and theatrics such as people jumping from platforms into pools of cheese. The show will feature the cream of the YouTube crop, as the channels participating are said to possess a combined 60 million subscribers. YouTube has not revealed pricing for its own Super Bowl ad spots, but the service is a shift that no doubt provides a look in to the future – hoping to drum up some new business as more and more eyes turn to digital on TV’s biggest day.
OTHER COOL STUFF
The Avengers 2: The war of the video Titans The recent release of The Avengers 2 trailer provided the ideal opportunity to test the power of the two biggest video platforms: Facebook and YouTube. Facebook’s video offering has grown significantly and it now serves 3 billion clips a day (up from 1 billion six months ago). Despite this growth YouTube is still the king of video reach with over 7.5 million views of the trailer to Facebook’s 5.4 million. The video space is one to watch closely as leveraging an engaged audience is the fastest way to spread branded content; a space in which Facebook has a clear advantage.
Source: Ad Week
Rebel with a Cause In a continuation of their ‘cause based’ marketing strategy, Irish bookmaker (and backer of Sportsbet) Paddy Power have launched a bid to support French ex-footballer David Ginola in a quest to become FIFA president.
The campaign invites footy fans to get involved with something they actually believe in, and is leveraging the wide held belief amongst football supporters that corruption is rife within the current FIFA committee, led by president Sepp Blatter.
Source: Paddy Power / Team Ginola