Mobile Industry dips toe in 5G waters.
Demonstrations at Mobile World Congress show the growing momentum toward the launch of faster, more responsive mobile networks in 2020. 5G networks will transfer data much faster than today’s 3G and 4G when they start arriving in about five years, and mobile networking will look very different. A major increase in download speeds will help streaming video and instant app updates. Crucially, 5G will also bring shorter communication delays that will enable fast-response services like augmented reality, self-driving cars and online gaming features impossible today. Last, 5G should help sweep billions of new devices into the network through a transformation called the Internet of Things (IoT) Source: Cnet
“FREAK” Security Flaw Discovered Lurking in Many Computers for Decades, Apple Promises Fix Next Week
Hackers force a victim’s connection to use long-forgotten encryption ciphers left behind in popular products (Android, Apple’s Safari) instead of today’s stronger stuff, then decrypt the data. As of this morning at 1 a.m., researchers were able to coax a good chunk of the web’s most popular sites into accepting the now-obsolete encryption request. They’ve put up a list of some of the sites here, and it’s a doozy. Banking sites, quite a few retail sites, and even a few U.S. government sites make an appearance. Named by the researchers as one of the larger parties at risk here, Apple was quick to respond with a promise to fix things on their end. Writes an Apple spokesperson: “We have a fix in iOS and OS X that will be available in software updates next week. Source: TechCrunch
In the News This Week
Google has launched its Culture Project, putting Australian museums online.
Fourteen major institutions have joined the world’s biggest online museum: the Google Cultural Institute. International audiences will be able to experience works with heightened searchability, high resolution images and, in some cases, virtual tours of exhibition spaces from their computer. Malcolm Turnbull has talked about the project with Director Amit Sood, watch it on YouTube. Source: Business Insider Australia
Hugh Jackman has starred in cinema’s first holographic press conference.
In promotional event for his new film Chappie, the Australian Hollywood star appeared via hologram. Jackman was beamed in from a hotel room in Berlin. Chappie director Neill Blomkamp materialised alongside him a few seconds later. Many have called it a “stomping success”. Source: Business Insider Australia
Netflix is launching in Australia on March 24
TV AND movie streaming giant Netflix has today confirmed it will be launching in Australia on March 24. As announced last month, the flagship shows at launch on the service will be the Netflix original series House of Cards and Bloodline. Other Netflix originals available at launch include Marco Polo and Marvel’s Daredevil, but the critically acclaimed Orange is the New Black is a noticeable missing item due to existing licencing deals in Australia. The service will be available on a myriad of devices, include Samsung, LG and Sony smart TVs, Fetch TV’s latest set-top box, Apple TV, Google Chromecast, Xbox 360/One, PS3/4 and smartphones and tablets. Source: News.com
Did you know?
Mind-Control Breakthrough: Quadriplegic Woman Flies F-35 With Her Mind
Arati Prabhakar — director of the Pentagons advanced research arm DARPA — has revealed a breakthrough achievement in machine mind control: Jan Scheuermann, a 55-year-old quadriplegic woman with electrodes implanted in her brain, has been able to fly an F-35 fighter jet using just her mind. Source: Gizmodo
Other Cool Stuff
Bizarre Indian Telecom Video Goes Viral Along With Samsung, Google and Old Spice
Adidas continues to dominate our weekly Viral Video Chart, which tracks views of campaigns in the week ending each Sunday, as compiled by Visible Measures. The brand’s “Take It” goes to the top for the second consecutive week while “There Will Be Haters” hangs in the top 10 even as it recedes to No.6 from No. 2.
Samsung takes over that No. 2 slot with the “Movie Magic” campaign it introduced at the Oscars, which displays the versatility of its mobile devices by touting how they could be used to shoot the next great film.
But for viral persistence, Google’s “The Google App” campaign is making an impressive showing, appearing on the chart for the twelfth time since September. (It fell off for a time but is back in action.)
The viral veterans at Old Spice, meanwhile, debuted at No. 4 with their “Nature” campaign, while Oreo’s “Play with Oreo” campaign returns, whetting the appetite of cookie lovers with pop music by Yelle.
And then there’s MTS India. Source: Advertising Age