Digital Bytes

Our Digital whizz kids mine the net for the latest digital trends, news and topics.


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Why Mobile Programmatic Is The Next Frontier

Brands can gather data and intelligence about their customers that is much more thorough on mobile than on desktops. The data collected from mobile is also much more complete than from desktops. This speed and thoroughness can make the critical difference between a conversion and a missed opportunity.


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 Social Media Parodies Cadbury Flavours With Beer, Cement And Cat Food

The introduction of Vegemite mixed with chocolate is a taste we will never forget, whether that be for the ecstatic moan emitting from your mouth after each square, or the perplexed look you give others making that sound, at pure bewilderment they could like such a combination.


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iPhone text message bug can crash Apple Watch, iPad and Mac too

Bug in Apple’s Messages that allows anyone to crash someone’s iPhone with a text can also affect an Apple Watch, iPad or Mac. The bug that causes iPhones to crash when they receive a booby-trapped text message also affects the Apple Watch, iPads and Macs.


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Twitter brings live-streaming app Periscope to Android

Periscope, the promising live-streaming app owned by Twitter, arrives on Android today. Like its cousin on iOS, which debuted two months ago to the day, Periscope for Android lets you watch and record broadcasts from your mobile device. Reaching 1 million users in its first 10 days, Periscope has so far proven a hit with celebrities and media personalities, but is also being used for acts of citizen journalism and pirating pay-per-views.


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IAB: Online ads hit $1.15 billion in March quarter

Mobile advertising has continued its steady climb, with one in three general display dollars being spent on mobile display advertising – an increase of 13.5% year-on-year for the quarter to reach $230 million.

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