Our Digital whizz kids mine the net for the latest digital trends, news and topics.
Did You Know?
AdRoll + Retargeting + Instagram
Your Instagram feed is about to get whole lot more targeted with AdRoll and Instagram recently joining forces. Similar to Facebook and Twitter, AdRoll will use the social site’s data to match user profiles across device, with targeted ads now being able to be served in the Instagram feed.
The ads will look similar to Facebook ads with the creative featuring a call to action button and then the consumer being redirected back to a conversation point (No click-and-buy functionality as of yet).
This means the ads are likely to be based off products and services you search on the internet. This move from Instagram means that advertisers will be able to buy Instagram ads in the way they would across other social channels, as well as allowing the app to drive up its mobile monitisation capabilities.
Updating how Cost per Click is Measured on Facebook
Advertisers use Facebook to drive business goals, like in-store traffic and website clicks, and they need to know how effective their ads are at driving their stated. As part of Facebook’s latest API release, they are updating the definition of cost per click (CPC) on Facebook to only include clicks to websites and apps, and not likes, shares and comments. This update is intended to help advertisers better understand how their ads perform against their objective.
How CPC is measured today on Facebook:
Currently, CPC takes into account any click taken within an ad unit: a like, a comment, a share, a click to a website, “continue reading,” etc.
What’s the updated definition of CPC?
Facebook are updating CPC to only account for “link clicks” — i.e., the clicks related to certain ad objectives:
- Clicks to visit another website
- Call-to-action clicks that go to another website (i.e., “Shop Now”)
- Clicks to install an app
- Clicks to Facebook canvas apps
- Clicks to view a video on another website
Other Cool Stuff
Ralph Lauren Polotech smart shirt
American fashion giant, Ralph Lauren has capitalised on the latest tech trend and released a ‘smart shirt’, designed to track steps, heart-rate and breathing patterns.
Micro silver fibers are woven directly into the shirt’s fabric and there’s also a small sensor filled box that clips onto the front (fully detachable and machine washable of course!). Alongside the shirt there’s also an ios app that provides the wearer with shows progress in real time and also provides suggestions for what they should do next to get the most out of their workout. And if the incentive to exersise more doesn’t make you sweat, the price-tag will- at US $295 , it ain’t cheap.
Mashable have put the shirt to the test and created a video review, available at the link below.\
In the News This Week
The Smartphone Chronicles: Rise of Mobile
The rise of smartphones and its resulting effect on consumer’s online behaviours has garnered much attention over the last few years as advertisers attempt to balance their marketing mix. Now, a recent UK report has laid claim that the average smartphone user now spends an hour and three quarters a day online, accounting for nearly half of time spent online, noticeably more than the equivalent on PCs and tablets.
However, while mobile ad spend remains strong, the new research suggests that advertising budgets are not flowing into mobile as fast as people are using them to do more things.
It is the latest report to highlight the breadth of untapped opportunities for brands on mobile. However, factors ranging from viewability to quality inventory, blunt analytics to cross screen measurement, have slowed the flow of budgets into mobile. Many marketers are mindful of the medium’s potential but don’t feel they have the capability or understanding to fully exploit it.
Source: The Drum
Instagram Images No Longer All Square
After years of limiting photos and videos to the square format, Instagram announced on Thursday that people will be able to post photos and videos shot in landscape and portrait mode — aka the formats available on roughly every other major social network except Vine.
The support of new formats isn’t necessarily groundbreaking. Nearly one out of every five photos and videos posted to Instagram don’t adhere to the Instagram-mandated square format, according to a company blog post. And other major social networks already support horizontal photos and vertical videos, if not both. But Instagram’s adoption of these new formats could lead to a foundational shift in the way that brands use the Facebook-owned photo sharing service.