Digital Bytes


db_1Google Interface May Change Smartwatch Game

Google doesn’t just have one smartwatch in the works; it has a number of new wearables designed by a variety of electronics makers and fashion companies. The Mountain View, Calif.-based tech giant has announced that it would share its Android Wear software with the developer community to start designing apps for the devices. In a video, Google also showed off a couple of watches that appear sleeker than others that are already on the market such as Samsung’s Galaxy Gear.

It’s interesting to follow the ever-increasing overlap between our “real-life” and digital-life” – getting to the point where we can now ‘wear’ our devices. While arguable that our devices already do, the act of wearing our devices will likely increase the demand to have brands and devices they reflect us, our lifestyle and personalities. This new Google smartwatch attempts to find the right mix between fashion and technology.

db_2Theneeds is more than ‘yet another personalized news feed’ 

Pinterest has made some of its newest features available on its tablet and smartphone apps. Besides supporting GIFs, the Pinterest app now also includes the “Place Pins” feature, which allows users to map out the locations of sights and restaurants in a city they are planning to visit, keep a map of their favourite food joints from their hometown and much more. This not only allows for endless possibilities from a user perspective, but once Pinterest will start monetising Place Pins, imagine the opportunities it could bring to your client from an advertising perspective!

There is not enough hours in the day (or years) to be able to go through everything on the internet and so, the demand of personalised newsfeed or sites does not appear to be slowing down anytime soon. What’s interesting with Theneeds’ is that, (beyond machine learning) it also tracks thousands of behavioural signals, from up and down votes, to sharing and even clicks – even twitter doesn’t do this. With more social elements and now, a development of the mobile app it will be good to keep an eye on how this new service goes. Link


db_3Tackling Tumblr’s advertising question 

A hoarse-voiced Marissa Mayer of Yahoo, appearing today at the 4A’s Transformation Conference in Beverly Hills, Calif. – became most animated when asked about her company’s $1.1 billion acquisition of Tumblr.

We have heard a lot about advertising on Tumblr but have also seen a lot of tip-toeing around it. While Tumblr have seen sponsored posts perform well, having a visual and community-focused platform brings the challenge of creating ads that reflects the “beautiful creative palette” (as they call it) of Tumblr. Whether this is something marketers will be able to contribute to is another story. Link


db_4Digital retargeter AdRoll comes to Australia 

AdRoll, the online tracking company used by Twitter and Facebook, is launching in Australia and hopes to hire 20 people by the end of the year. AdRoll is a ”retargeting” company that presents ads to internet users based on their previous searches. It says these ads deliver more sales than ads that don’t reflect a reader’s interests.

As digital advertising spend continues to increase (Tv – we’re coming after you) we still need to get the most bang-for-our-buck. Retargeted advertising is hot topic lately (retargeting ads to internet users based on their previous searches) and so, is argued to deliver more sales. With AdRoll, an online tracking campaign used by Twitter and Facebook now launching in Australia, it is likely we are to hear a lot more about this. Link 

db_5Android surges as Australian tablet growth continues 

Australians bought 4.8 million tablet computers in 2013 – twice as many as in 2012. Close to 10 million Australians are now tablet users, according to estimates released on Tuesday by research firm Telsyte.By 2018, that number is expected to reach 22 million, while tablet use will overtake PC use by the middle of 2015. Telsyte’s figures showed Apple’s tablet market share dropped to 55 per cent in 2013, down from 72 per cent in 2012, despite releasing two premium models; the iPad Air and the iPad Mini with Retina display. Android’s tablet market share was at 40 per cent, with the remainder made up of other operating systems, such as Windows. Sales of iPads reached 2.6 million units, a 52 per cent jump on 2012. Sales of tablets running Google’s competing Android software, however, grew 186 per cent, reaching 1.9 million.

This insight is interesting as it confirms the behaviours and habits of the digital Australian landscape. It is essentially confirmation that tablet devices are becoming more common than desktop devices, and therefore our advertising should reflect this accordingly. In addition, it is also interesting to note the significant rise in Android tablets, compared to iPads, which could ultimately influence which device clients would like to target their advertising efforts towards. Link


db_6Updated Facebook ‘Pages’ Allow You to Stack Up Your Competitors’ Social Metrics 

With the just-announced redesign of its Pages feature, Facebook is going to allow businesses to stack up various metrics including page likes, post reach and more; against one another in order to appraise overall social influence and content performance. The Pages to Watch and Page Insights features, rolling out currently, enable administrators to create a list that can quantify the stats, performance and audience engagement of key competitors.

This latest feature from Facebook will allow businesses to keep a closer eye on what organic Facebook activity their direct competitors are doing. This will provide an easy way for businesses to perform a competitive analysis on their competitor’s Facebook activity, and gain further insight into the type of posts that are most engaging within their particular target audiences. Link 


db_7New app to help you avoid your Ex : Cloak app 

The Cloak app is an app that allows you to be incognito. It uses the location data from your Foursquare and Instagram account to know exactly where all your friends are so you don’t have to worry about running into someone you are trying to avoid. Could just come in handy…






db_8Got a hot husky voice? Voice-based dating app is the new tinder 

Revealer is a new web dating app that saves people the trouble of having to use compelling images or a snappy profile to get matches. Instead, the app helps users connect purely based on the sounds of their voices. This approach is designed to let people do the judging on a 20-second recording versus a profile image. For those that are a little camera shy or just after a good laugh…

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