Digital Bytes

Your summary of the hottest, weirdest and most interesting byte sized digital news on the net


1Virtual Reality. By David Attenborough: Virtual reality took an interesting turn this week with news David Attenborough has collaborated with a studio dedicated to virtual reality content creation. Now we love Attenborough’s soothing British voice on the small screen but imagine having a virtual guided tour of Earth’s earliest inhabitants. It’s still early days but hearing content creation is in the works is exciting. Watch brands like Sony continue development in this space.  Source: Techcrunch  


22Global digital ad spending set to double this year: E-marketer has predicted that digital ad spend is set to double this year. The report predicts that mobile will be the main driver with a 24% increase. More mature markets like US and the UK are expected to majority of their ad spend across mobile. However we don’t believe Australia will be at this stage just yet but spend on this medium will be a key driver in our market.   Source: Cnet  






G3reenpeace reminds LEGO that everything is “not awesome” over their partnership with Shell

Greenpeace has taken the online video realm to tackle LEGO’s controversial partnership with Shell- one of the biggest climate polluters on the planet.

The haunting 2 minute video reveals a magical Arctic wonderland made of LEGO, only to pan out and reveal that it has been drilled and littered by Shell. Greenpeace has been lauded for their creativity and use of ground swell, with the clip being shared on social media more than million times in the last 24 hours.  Source: Campaignbrief



4Germany waves ‘Auf Wiedersehen’ to Brazil and scores the most tweeted sports game ever With any major sporting event, trust Twitter to always deliver with real time reactions, celebrations and devastations.

Germany’s unbelievable 7-1 victory over Brazil set the records as the most Tweeted single sporting game ever. The match was like a perfect storm upon the ocean, recording 35.6 million



5Netting the issue- Optus and Google come together to make beaches safer for both Aussies and sharks. Project Clever Buoy is a revolutionary new way of coastal protection, using sonar technology to detect a shark’s distinct movement. Once detected, a message is sent to Lifeguard towers using the Optus network to warn beachgoers. With shark nets known to provide more harm than good, we believe this techbology offers a both humanE and innovative solution.  Source: iab.australia


6Can Tweets lead to faster earthquake recovery? New research out of Stanford University has found that data pulled from Tweets are more accurate than those without Twitter data. If rescue officials can quickly determine which areas are hit worst based off Tweets this will lead to more accurate aid allocation. This got us thinking, how else could we use this strength of Twitter? In Australia, could the Bushfire service use this as a way to quickly determine the reach of bushfires?  Source: Mashable


Move over Jenny Craig- new microwave counts calories on your plate Technology continues to amaze us with GE unveiling its latest design- a microwave which measures calorie content then sends a message to your smartphone’s health tracker. With the product still in its early phase, the question of balancing accuracy and efficiency will be at the top of mind for consumers.  Source: Gizmodo

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