Digital Bytes


A Touch Down for Twitter as the Superbowl Breaks World Record of 25 Million Tweets
The Twittersphere was set alight when 4,064 tweets were sent in a single second on Superbowl Sunday. The result set the world record for the highest number of Tweets in a single second during a sporting event. Football has evolved from merely a game we watch to an interactive multiscreen experience. Expect more Superbowl TV ads that tap into this

Brands Tap into Snapchat’s Snappy Potential

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Snapchat limits content to 10 seconds, so pay attention or you’ll miss it! Normal social media ads will be left unread, needing a new, snappier style of communication. Fleeting and exclusive, the urgency of this platform creates a new opportunity for advertisers


 All Publicity is Not Good Publicity 

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As part of the media frenzy surrounding Schapelle Corby, Nando has released a new ad for their Peri Peri chicken, and talk about poor taste. With a self- admitted reputation for controversial ads, we think Nando has gotten a tad clucky.

From Points For Purchase To Points For Purpose

Brands need to break away from conventional marketing as over one quarter of Aussie consumers have left a loyalty program within the past 12 months. Shareability and point accumulation are winning the hearts of consumers, whilst standard discounts are reasons for defection.


E- readers Replace Books As Texas’ First Paperless Library Ascends to the Cloud
Will book ownership become a thing of the past?  A Texas library has moved from the physical to the digital with tens of thousands of books on e-readers. Although many will still have a desire for the physical touch of a book, going digital is a cheaper and more accessible way of bringing the library to society.

Turkish Prime Minister Sends 10-foot Hologram To Deliver His Speech
The Turkish Prime Minster couldn’t attend a meeting in person, so instead he sent a 10 foot hologram to deliver his speech to the Justice and Development Party. People desire their politicians to be accessible and real; while cool, we doubt hologram speeches will become common place.


“OK Glass, Play A Game”

google_glassThe future of augmented reality looks near as Google Glass unveils a series of mini games that allow players to use their heads as rackets to play a round of virtual tennis. Definitely interactive, but we’re not too sure how this will pan out in public.

Flashback To The Birth of Social Media: Facebook Turns Ten!
10 years old and see how much it’s grown. Looking at this article who would have guessed this non-profit Uni site would become a multi-billion dollar monster. With society’s dependency on Facebook, we don’t see this platform disappearing anytime soon.

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