#EachforEqual: Tara Duncan and Alexander Mundy

To celebrate International Women’s Day, we’re asking OMDers from across the country what this year’s theme, #EachForEqual, means to them.

Tara Duncan (Account Director) and Alexander Mundy (Account Executive) give their thoughts:

1. What does #EachForEqual mean to you?

TD: To me, EachForEqual means that we must all remove our preconceived ideas around gender, challenge perceptions society has created and recognise that each of us have the capacity and love to change the world.

AM: In simple terms to me, it is where two different things are considered the same. It is what I learnt in Accounting 101, where assets = liabilities. Two different things considered the same.

On International Women’s Day, we celebrate the tagline to promote gender equality, and as someone who works in the advertising space, I appreciate the awareness a dedicated day can bring to a cause. Yet it should not stop at just gender equality, an equal approach to life is one with freedom and without prejudice. Whether that is applied to gender, race, sexuality or religion, it is about having the freedom to be who you are. It means celebrating differences yet treating each other the same.

In a modern world where the stereotypes of gender are increasingly being challenged, EachForEqual has never been a more poignant talking point. I’m a male. You’re whatever you choose to identify as. It shouldn’t matter, because although we are different, we should be treated the same.

2. What small, achievable actions do you feel we can be doing on a daily basis to promote equality?

TD: It takes the small steps, such as the acceptance of each other’s differences to build a stronger society. With this we can change perceptions and empower each other. 

AM: Practice bragging daily. I don’t mean the self-entitled arrogant kind, but more along the lines of sharing accomplishments and success, whether that be externally or to yourself. I have come to witness that there is a distinct difference in how everyone receives an accolade. I truly believe that practicing self-promotion allows us to be more receptive to the praise of others. By doing so, we change the view we have ourselves and inadvertently the perspective we share of those around us.

3. How have you overcome any of your own thoughts and biases?

TD: Self-belief, self-love, and surrounding myself with strong women who inspire me to be the best version of myself that I can be!

AM: I made a conscious effort to looked at the world through someone else’s lens.

Our perception of the world is based on experiences and evolves over time, if we are lucky at a certain point, our conscience will discover that it does not always equal truth. When this happens, we start to view circumstances and people from a bird’s eye view rather than being attached to one side or another. We start to see each person has their own unique viewpoint and that their perspective has value and merit. By challenging my own perception, I found that I was able to become more accepting of others and started valuing the way in which they viewed the world.

4. Who is a role model in your life that leads by example in this space?

TD: My sister, she is a mother of four incredibly strong girls and a midwife. She is strong and fierce, loving and gentle.

AM: Clinical psychologist and professor of psychology Jordan Peterson.

5. What big dreams do you have for the world by 2030?

TD: I hope over the next 10 years, the world becomes a kinder place.

AM: By 2030 I would love for the perception of equality to match the reality. For many people growing up in modern society, it can appear we are making strides to achieving a state of equality. Unfortunately, the reality of this is that we should not be patting ourselves on the back just yet as we still have a long way to go.

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