Virtual reality utility is broader than just games
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With virtual reality (VR) burgeoning this year and development spearheaded by gaming and tech companies such as PlayStation, the narrative around VR can sway more heavily towards its use in interactive gaming.

However, The Conversation has collated ten cool applications outside of just games which VR can and is being used for – such as education in anatomy (similar to a The Magic Schoolbus ride into the human body), in the arts for interactive painting and drawing, or in daily news to add further impact with 360-degree news videos.

Whether VR becomes ingrained into these and other areas is yet to be determined, it’s quite clear that the appeal is definitely broader than we imagined.

Source: The Conversation


You can now dine solo with your chatty digital friend
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Sometimes we go for meals alone to get some peace and quiet time, but other times we dine for the opportunity to socialise.

For the times when we dine as a nigel-no-friends, but are seeking some sort of social-esque interaction, Hungry Buddy can save the day.

The app, developed by US food outlet Jack in the Box, includes three stereotypical characters who will continuously chat to you as you enjoy your meal – from the overly enthusiastic gym bro, the crazy ex-girlfriend, and your awkward childhood friend.

Worth a giggle as you bite into your sandwich.

Source: PSFK


How the Government Turned Bureaucracy Into Content You’ll Actually Like

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Government agencies can often be seen as slow, dry and generally boring. But can in fact be teeming with vibrancy and life.

Contently curated examples of US Government agencies who have turned to content to communicate and inspire engagement.

NASA, for example created a series of Art-Deco inspired posters to act as futuristic ads for inter-planetary tourist spots to get people’s attention around NASA’s exploration of exoplanets. While the CIA took advantage of the recent new The X-Files series to create a range of legitimate declassified X-Files content from its UFO collection to share across its owned and social platforms.

Locally we see similar activity from the Australian Bureau of Statistics and their interactive apps and sassy-yet-informative tweets at @ABSCensus, and the NSW Police Force’s featuring of their cutest training dogs or use of digital and youth lingo such as “squad on point” and “#tbt” on social.

It just shows that even if you think a brand can be boring, or too bureaucratic, you can still hone in on a unique aspect of your brand and find great ways to tell their stories.

Source: Contently

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