Keeping you connected, wirelesslyInspired.1

As we head towards the redundancy of the beloved headphone jack in favour of wireless Bluetooth connectivity, a new gadget called the “Asome Module” has hit the market, allowing users to wirelessly stream music to their existing earbuds. This new gadget is useful for helping consumers listen to their current media players with their existing head or earphones, transferring via Bluetooth with just this one extra module. This reduces the requirement to attach headphones directly to a device.

Instead of spending hundreds of dollars on wireless headphones, this device allows users to pair them with their mobile devices – even laptops or tablets – with a Bluetooth connection, using the conveniently small and compact attachment, making it good for use on-the-go. This can also allow users to save the battery on their phones, and is an inspiring innovation showing that innovation can flourish with existing peripherals, even as the technology behind them becomes obsolete.

Source: Trend Hunter


Emoji-based targetingInspired.2

The social media platform Twitter is rolling out a new feature which might allow advertisers to target people through their use of a specific emoji in a tweet. This could change the future of the digital marketing.

While Facebook is looking into using its location based services to track which stored consumers go into, the utilisation of emoji-based advertising can allow advertisers to understand clients on another level. Insights of a consumer’s usage of a specific emoji can reveal their moods and feelings and allow instantaneous targeting. An example of this could be someone tweeting a beer emoji and then having ads for beer fed to their feed.

Source: Gizmodo


The virtual reality shopping mall could be the shopping centre of the future.Inspired.3

Ebay Australia and Myer has collaborated to create “The Virtual Reality Department Store” which is an immersive virtual reality shopping experience which can be accessed via a virtual reality headset and an app. This virtual reality experience uses fantasy and interactivity to redefine the traditional retail experience, giving online shopping a visually transformative effect and can transition the world into the next stage of retailing.

As virtual reality technology reaches its tipping point, there is an increasing necessity for retailers to introduce digital features to the consumer’s shopping experience. In the recent decade, consumers, especially amongst the younger audience, have had a taste (or preference) for online shopping. This has created a whole new space for digital media advertising, which has boundless potential, especially when combined with the growing adaptation of virtual reality.

Source: Springwise


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