Message from Santa Horgs

It has been a massive year and as we all start to wind down it’s a good time to reflect on the year that was. We started off 2014 with a huge focus on driving the pillars off the back of our agency defining Renegade reset day last year. We set our minds on re-energising the core principles of our agency – developing our people and talent, honing our business strategy, streamlining our processes, integrating and evolving our Specialised Business Units, developing our media partnerships and strengthening our strategy offering. As with all New Years resolutions, we set out with 80+ things to do, and as a testament to all of our immense hard work, we have managed to get through most of them!

We celebrated as some very talented individuals were promoted this year, including Aimee Buchanan to Managing Director for Sydney, Margie Reid to Managing Director for Melbourne and Stuart Bailey to our Chief Digital Officer. This year also saw OMD being named in the BRW Top 50 ‘Best Places to Work’ for the 6th year in a row! This amazing result is a great testament to our hard working people team, who have done away with the old fashioned performance reviews and moved the focus to developing talent and personal career plans.

OMD also collected a mountain of precious metal as we hauled in awards across major award programs in 2014, including wins for Frucor ‘V take me to Future Music Festival’, TAB ‘Twitter Cup’ OPSM ‘Penny the Pirate’, Telstra Trading Desk, and a coveted Cannes Lion for Maccas!

On the New business front, 2014 was the year we presented some of our best work. With a dedicated design team now firmly integrated into the agency, and an expanded strategy team, we developed some truly outstanding and redefining work, both visually and conceptually across all our pitches this year, finishing the year on a mile high by landing the iconic Qantas account! Melbourne had a cracker of a year, bringing in Aussie favourites Pac Brands, Heinz and RACV and successfully defending and retaining SCA and Dulux Group. Our Hasbro team also set the benchmark for service, work and were instrumental to helping win the business globally.

Operation OMD Brand Love kicked off this year with a targeted marketing and social media strategy, turning OMD into one of the most liked, tweeted and popular agencies in social media land. Internally we have ramped up our thought leadership, pushing out provocative articles on our blog OMD Said and bringing in inspiring speakers into OMD HQ to engage and excite OMD-ers, such as Tim Burrowes from Mumbrella and Troy Antal from the Australian Army.

We have built up an amazing stable of innovative, inspiring and engaging clients and our OMD-ers continue to blow us away with their intuitive thinking, hard work and passion for the industry.

Have a safe and restful Xmas break and bring on 2015!


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