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Hope and Humour for AIDS Campaign


How far have we come from the fear based, shock and scare campaigns of the 90’s? The latest work from the Arizona Department of Health Services says it all. “It’s Only Dangerous If you don’t Know It’s There” has colourful, comic book-style photography of both men and women in their daily lives slamming into walls and potholes.

The Message?  Know your status and you will be fine.

The upbeat push underpins the greater understanding of the disease, more treatment options and of course less stigma. Thanks to Charlie Sheen for speaking up last week.

Reaching the millennial audience is crucial (a quarter of new infections affect people aged 13-24), those who don’t want to be preached at and didn’t live through the darker days.

Source: Adweek


#OurstoLose Climate Campaign spotlighted by Youtube


With all eyes on the U.N Paris Climate Summit that commenced recently, Youtube launched the #OursToLose campaign, a showcase of videos about climate change and encouraging issue involvement amongst youthful users.

Specialised icons of a polar bear and the globe on the top of the homepage directs users to YouTube spotlight page, containing topic related videos from understanding, visualisation, explanation and science of global warming and the future generations.

“Through #OursToLose, we hope to continue helping people to broadcast their message, empower their communities and even catalyse a global movement to further action on climate change,” programming coordinator Marc Hertz and associate product marketing manager Aaron Taylor

Digital actions are a core part of how action and demonstration is planned and executed, the collaboration with Youtube demonstrates a positive way people can join the campaign.

Source: Mashable


Web browse in Virtual Reality


After being a medium for entertainment and not productivity, Samsung will launch a web browser for “Samsung Internet for Gear VR”. The first browser application for a consumer VR device it enables users “to intuitively browse the web and enjoy content in a more immersive atmosphere”.

VR nuts can now use it like a regular browser: enter URL, access web pages and content. Exactly the same as a computer but now attached to their face.

Functionality is still lacking with the necessity to ‘type’ by jerking your head around to point the set at specific letters on a tiny virtual keyboard. Luckily for the user the browser can be controlled by voice. The next big challenge for V is how to interact with things that aren’t games, how to type, how to best use gaze to direct virtual environments.

Porting a browser into the virtual environment is just the first step towards to how to figure out how to make something much bigger.

Source: Buzzfeed

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