OMD are very excited to announce that they have been awarded the Qantas business following a competitive review of its media planning and buying arrangements as part of the airline’s broader transformation program.
Olivia Wirth, Group Executive Brand Marketing and Corporate Affairs Qantas said “We were impressed with OMD throughout the pitch processes and their strong alignment with Qantas’ future media planning and buying strategy. In OMD we have chosen the agency that provides us with the most comprehensive and innovative ideas to help drive the Qantas brand into the future.”
CEO OMD Australia, Peter Horgan, added “Qantas is an iconic Australian brand that we have long wanted to partner with. We see great collaboration opportunities applying OMD’s specialised content and data capabilities to help drive their business and brand growth.”
The win follows a strong year of commercial growth for OMD including wins of Helloworld, Heinz, Pacific Brands and RACV as well as retaining the SCA and Dulux business.