OMD name strategy lead on Telstra

Following a series of key hires serving to reinforce the strength of its bolstered business management community; OMD have today announced that that they have attracted top industry specialist Michael Pilz to the agency to lead the over-arching media strategy across their blue-chip client, Telstra.

Michael Pilz, joins from his position as Managing Director of Symphony Analytics & Research (a division of Dentsu Aegis Network). With more than 20 years experience in media and marketing services, Pilz was responsible for the creation of Symphony Analytics & Research, as well as being instrumental in launching and integrating the MPG brand into Australia. He brings with him a wealth of experience across the industry, including 3 years leading the Optus SingTel account at MPG.

Peter Horgan, CEO OMD Australia commented “Michael has unique range of experience across both relevant categories and specialised fields, including a deep understanding of the Telco area, strategy, data and analytics. We believe this blend is perfectly suited to elevate our startegic output for Telstra. We are thrilled to have him on board and look forward to working with him across this evolutionary piece of business.”

Pilz added, “I am really looking forward to this next challenge in my career. OMD have a great team working on one of the greatest clients in Telstra. I’m excited about adding my experience into the wonderful work these guys are already doing.”

Pilz will be based in the OMD Sydney office, and his appointment is effective immediately.

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