OMD Sydney are very proud to announce that they have been ranked Top 3 of the World’s Best Media Agencies according to The Warc 100 released yesterday. The The Warc 100 is a ranking of the world’s best marketing campaigns and companies, based on performance in effectiveness and strategy competitions.
This new accolade bolsters a stellar year for OMD, having been named Campaign Asia-Pacific ANZ Media Agency of the Year as well as taking out the 2015 Festival of Media Global Grand Prix Award and Agency Network of The Year. OMD Australia also ranked in the 2015 BRW Best Places to Work in Australia list for the 7th year running and were awarded the 2015 B&T Employer of The Year Award.
Peter Horgan, CEO OMD Australia said, “This is testament to the talent that we have in this market, and it is great to see Australian media agencies rubbing shoulders with the world’s best.”
The OPSM Penny The Pirate campaign produced by OMD and m2m Australia together with Saatchi & Saatchi has also been ranked the World’s Best Marketing Campaign according to The Warc 100 annual rankings. The campaign which combined traditional and digital media, producing an engaging printed book and app to highlight vision problems in children, scored 139 points to hit the number one spot on the top campaigns ranking. To compile this year’s rankings, Warc tracked more than 2,000 winning campaigns from 79 different competitions.
This top ranking caps the 17 gongs received for this globally recognised campaign, including four gold awards at the 2015 Festival of Media Asia Pacific, five gold awards at the 2015 Festival of Media Global awards, and three gold including Campaign of the Year at the M&M Global Awards.
Stephen Li, CEO of OMD APAC, said, “It is an honour to see our work top WARC 100 rankings and our Sydney office being ranked as the #3 best media agency in the world. OMD’s performance in the report is testament to the talent of our teams and our focus on delivering exceptional campaigns that leverage the best of creativity and effectiveness.”
Stephen continues, “The WARC accolade comes close on the heels of OMD being named the most creative agency by the Gunn Report for the 10th consecutive time and we are charged to continue the momentum and raise the benchmark of excellence”.