OMD are very proud to announce that we took home three awards at Digital Market Asia’s Socialathon Awards APAC 2014. The awards celebrate the best of marketing on social media platforms across the Asia Pacific region.
OMD was recognised for its innovative application of data and insight to drive real business results for TAB & Tourism Australia; taking home a gold award plus two further bronze awards:
TAB: The Melbourne Twitter Cup.
– Gold “Application of Data & Insight“
– Bronze “Best use of tags / hashtags”
Tourism Australia: “Best Jobs”
– Bronze “social commerce”
Cheuk Chiang, CEO, Omnicom Media Group, Asia Pacific said, “Social media can no longer be ignored as critical platform in the communications mix. With close to 2 billion social networkers in the APAC region, we effectively have 2 billion independent media owners. Each with the power to create stars, overthrow governments and make or break brands with a click of mouse. It’s fantastic to see an awards show like Socialathon 2014 that celebrates excellence in this area and I’m particularly proud to see our brands OMD and PHD achieve great success and recognition.”
“It was great to see Australia perform so well at the Socialathon Awards, with both local (TAB Twitter Cup) and global (Best Jobs) social campaigns gaining recognition. We’ve seen an increasing trend of OMD awards generated from socially led campaigns, and with social continuing to play an increasingly central role in all campaign planning, this is only set continue both in Australia and across the region,” added Jeremy Clark, OMD Word, Australia.