OMD are very pleased to announce that they have won four Gold awards for their Luxottica ‘Penny the Pirate’ Campaign at the Festival of Media Asia Pacific Awards last night, making OMD the most awarded media agency of the night.
‘Penny the Pirate’ took home Gold in the Effectiveness category, Gold for Best Communications Strategy, Gold for Best Targeted Campaign, as well as the overall ‘Campaign Of The Year’ award.
OMD’s National Head of Strategy, Gavin Gibson said, “Gold in the effectiveness category is especially pleasing as it is something as an agency group we have placed emphasis on”.
The campaign raises awareness of children’s eye health through a free children’s book and app, and was developed with m2m and Saatchi & Saatchi for OPSM. Gavin Gibson added, “m2m as an agency has been going from strength to strength over the course of the past 18 months, with huge growth and a string of new business wins. These award wins are testament to the great work being produced by the agency.” m2m is a company within the OMD Group.
It has previously picked up multiple media awards including three awards at the Cristal Festival 2014 (2 x Emerald, 1 Sapphire) and Silver at the Spikes Asia Festival of Creativity 2014.
Held in Singapore, the Festival of Media Asia Pacific Awards celebrate the best in media thinking and communications across the APAC region.