Inspired?
Smart Liquids being developed to assist the visually impaired Austrian start up BLITAB are developing an e-book style device that uses physical bubbles that change…
Latest Posts
Living Below the Line
A number of OMD & m2mers took on the Live Below the Line challenge this week, eating on less than $2 a day…
Fuse Fridays – Let’s just PR it?
I’ll never forget the day my careers councillor told me I was perfectly suited for a career in PR. I thought you’re right, I…
Why app engagement must be personalised
Research from Nielsen late last year reported Australian smartphone users over the age of 18 spend 33 hours per month in apps, and a mere…
OMD appoints Chief Strategy Officer
LEE RAMSAY JOINS OMD AS CHIEF STRATEGY OFFICER OMD have today announced the appointment of Lee Ramsay to the role of Chief Strategy Officer. OMD,…
Fuse Fridays: From Intern to Employee – What now?
With a new raft of interns about to arrive at OMD, it’s the perfect time to reflect on my role that I landed after being…
RADIO SURVEY RESULTS #2 2016
The second Radio Survey Results for 2016 are in and Hamish and Andy (Drive) continue to dominate (18-39) in all markets except Sydney, where there is…
Thinker Award Winner: How Digital Innovations are Shaping Consumer Behaviour
Danielle Le Toullec is our Thinker Award winner for this month with her piece exploring how digital innovation has and will continue to shape consumer…
The week I had to explain Virtual Reality (VR) to my Mum
Until recently, I had largely ignored a lot of the commentary around VR. I’d found it too theoretical, convinced that it was just…
Fuse Fridays: Should a brand give influencers complete creative control?
Should brands give influencers complete creative control? Complete Creative Control – it’s something that influencers and their management agents are increasingly pushing for when working…
Inspired?
Drone-Inspired GoPro Case Takes Selfies to New Heights The GoPro has re-imagined the way we are able to film video and take photos by giving…
FAQ: Instagram Algorithm Changes Explained
What is it? On the 15th March, Instagram announced that they will be updating their feed from its current chronological format to a more personalised…
Fuse Fridays: How the Instagram Algorithm change will impact brands
THE NEW INSTAGRAM CHANGES. WHAT SHOULD BRANDS DO? THE CHANGES Ever since Facebook bought Instagram for US$1 billion in 2012, we knew it…
Inspired?
Virtual reality utility is broader than just games With virtual reality (VR) burgeoning this year and development spearheaded by gaming and tech companies such as…
But, will it go viral?
Is viral content all it’s cracked up to be? In this opinion piece, OMD’s Head of Fuse and Word Melbourne, Anjana Mani, looks at…