In-Scope: Soundscape, The State of Podcasting in Australia 2018
Mette Breith is the Director of OMD Insights who works with market research from a holistic brand and communication perspective. As a child of the…
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In-Scope: Is love just an algorithm away?
Courtney Doddridge is a Social Insights Executive for OMD Insights, using social intelligence to identify consumer behaviour to inform a range of data-lead solutions. Picture…
In-Scope: Are advertisers buying their social media campaigns based on user behaviour or media efficiency?
Hannah Nickels is an Account Manager at OMD Create Melbourne, helping clients deliver on their business challenges with content led solutions. Where was the last…
2018 Radio Survey Results #7
It’s the seventh radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary: Sydney 2GB remains the…
In-Scope: If you’ve got it, haunt it!
Kiren Ahluwalia is a Communications Manager for OMD Create Sydney, driving partnership and sponsorship solutions for a wide range of client challenges Halloween is one…
In-Scope: How and where we are travelling in 2019
Matilda McMaster is a Data Analyst from OMD Create Sydney, offering comprehensive end-to-end marketing and consumer driven research solutions. Anyone who knows me in the…
In-Scope: What innovation needs from us
Jasper leads Social & Innovation in OMD Create, leveraging channels & technology to reach audiences in meaningful ways. The advertising industry needs more from…
In-Scope: The Death of the Brand? How Google’s Algorithm is Designed for Good Content
Hannah Wright is an SEO Manager, turning search trends and insights into content-lead solutions for a range of client challenges. In 1967, literary critic Roland…
2018 Radio Survey Results #6
It’s the sixth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary: Sydney 2GB remains the…
In-Scope: Questions to ask when planning a social media campaign
Alice Rex is an Account Manager for OMD Create Melbourne, helping clients deliver on their business challenges with content led decisions. The social landscape has…
In-Scope: Fake Influencers: The non-human kind
Lauren Gibb is a Social Executive for OMD Create Sydney, providing innovative social and content solutions to a wide range of client challenges. While still…
2018 Radio Survey Results #5
It’s the fifth radio survey for the year, and our OMD Radio Survey Dream Team have put together the following summary: Sydney 2GB remains the…
In-Scope: The hashtag revolution: How brands can join the conversation
Meghan O’Shea is an Account Executive for OMD Create Melbourne, helping clients deliver on their business challenges with content led solutions. Social media has not…
In-Scope: AWARD School 2018: The most rewarding and equally testing 12 weeks of my life.
Abbey Lauersen is an Account Manager for OMD Create Melbourne, helping to deliver strategic and content lead solutions to solve a wide range of client…
In-Scope: How social media redefined the sneaker boom
Jonathan Tran is an Account Executive for OMD Create Melbourne, helping clients deliver on their business challenges with content led solutions. The Sneaker Boom: Defined…